With back-to-school shopping in full swing you would think a new pair of jeans is at the top of most school kids' lists, but you would be wrong.
A growing trend in casual wear is all about comfort, and denim is still struggling to find its place. Retail and fashion experts alike are not afraid to admit the look, now coined "athleisure," is all the rage from teens turning to leggings instead of jeans and moms sporting their yoga-wear everywhere and all day long.
"There isn't an 'it' item for back-to-school like we had two years ago," said Dana Telsey, CEO and chief research officer at Telsey Advisory Group. "What there are, there are certainly dusters and dresses, there's these crop tops that seem to be working and anything with the athletic bent. Athletic and activewear are certainly the new everyday wear and that's happening no matter what age people are."