RuMe Appoints Farhan Yasin to Its Board of Directors

DENVER, Colo., Aug. 11, 2014 (GLOBE NEWSWIRE) -- RuMe, an earth friendly, sustainable and inspired lifestyle brand, today announced the appointment of Farhan Yasin to its Board of Directors. As a successful serial entrepreneur, Mr. Yasin joins RuMe's board to provide strategic guidance on the Company's continued innovation and expansion within e-commerce, business operations and managing its rapid growth.

Farhan Yasin, 41, is the co-founder and CEO of DataClover, formerly Snehta, a sales and marketing software provider that manages customer acquisitions and retention by delivering relevant connections between businesses and consumers. Prior to founding DataClover, Mr. Yasin served as the Chief Operating Officer of Groupon, focusing on international growth and sales strategies. Prior to his tenure at Groupon, he served as the President of CareerBuilder's EMEA group, directing its international strategy.

"Farhan is a world-class operating executive and we look forward to leveraging his expertise to further develop our lifestyle brand," said Jae Lee, RuMe's Chief Executive. "Like RuMe, Farhan is focused on innovation and operations and we anticipate his insights to be exceptionally valuable for our e-commerce efforts and managing RuMe's growth."

"RuMe already has an impressive line-up of products that are highly functional, aesthetically pleasing and sustainable," said Farhan Yasin. "I am excited to be involved with an innovative organization that is on the cutting edge of the reusable products industry, to help navigate and further spur its growth."

About RuMe

Denver, Co. based RuMe, short for ReUseMe, is a lifestyle brand that focuses on using less by reusing more. RuMe launched on Earth Day 2008 by a husband and wife team, Jae and Katy Lee, with a mission of making eco-consciousness easy. Recognizing and capturing the growing demands of environmentally conscious consumers who won't sacrifice style and functionality for sustainability, has kept RuMe on the cutting edge of consumer product innovation. RuMe's diverse portfolio of products offers sustainable solutions for a broad range of users.

Staying true to core values of style, function and eco-consciousness, RuMe has established a creative platform that enables customers and clients to customize its products in order to satisfy individual specifications.

RuMe products stand behind their mission to create and innovate items that are better than any single use option, better for consumers and ultimately better for the earth. RuMe's products are available at

CONTACT: Jae S. Lee, CEO of RuMe - 303-799-4256 Jackie Rothchild (PR) - 914-701-0311Source: RuMe