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Cramer gets behind HomeAway

VIDEO0:5900:59
Cramer's Stop Trading: HomeAway

UBS on Tuesday initiated coverage on HomeAway with a "buy" rating, "a recommendation that's not getting any love and I think it should," CNBC's Jim Cramer said.


Jim Cramer
Adam Jeffery | CNBC

Thanks to the leadership of CEO Brian Sharples, the online vacation rentals service provider is a well-run company, Cramer said on "Squawk on the Street. " He called it "the Priceline for rentals " and thinks it could be acquired by Priceline, too.

Still, HomeAway's stock traded slightly lower in mid-morning trading.

"I don't know why the stock [is lower]. It shouldn't be down," Cramer said. "This is a very powerful recommendation, and I really like it."

By CNBC's Drew Sandholm.

DISCLOSURE: When this story was published, Cramer's charitable trust did not own HomeAway or Priceline.