Stocks fell sharply on Thursday as U.S.-China trade worries persisted with more companies suspending business with Chinese telecom giant Huawei.Marketsread more
A Ministry of Commerce spokesperson does not single out any U.S. action, but it's been a tense couple of weeks for the trade war.World Politicsread more
Tesla was set for its seventh straight day of losses after more analysts joined the growing list of those concerned with its finances.Investingread more
"For them to say that they don't work with the Chinese government is false," Secretary of State Mike Pompeo tells CNBC.Politicsread more
Appaloosa's David Tepper has reportedly discussed returning the hedge fund's capital to investors and converting it to a family office.Hedge Fundsread more
Huawei is winning over more and more Apple fans in China as the escalated trade tensions stoked "nationalist sentiment," according to South China Morning Post.Marketsread more
With Tesla shares skidding, two experts weigh in on what could be next for the automaker and its volatile stock.Trading Nationread more
U.S. tariffs on Chinese goods are hurting an unintended target as the country's trade war with China rages on, a study by the International Monetary Fund found.Marketsread more
Papa John's founder John Schnatter has been selling his shares in the company but remains its largest shareholder.Restaurantsread more
First-time claims for state unemployment benefits were expected to total 215,000 for the most recent week, up slightly from the 212,000 claims reported for the previous week.Economyread more
U.S. Secretary of State Mike Pompeo joined CNBC's "Squawk Box" on Thursday.Energyread more
From Heinz ketchup to Lays potato chips, favorite brands wield power.
"They have equity which means that they can charge more than the other guy. And because they're so popular, they have moats around them," Jim Cramer said.
Although branding is considered a marketing fundamental, Cramer thinks it's a valuable metric in finance because investing in popular brands, while they're still in early stages of growth, can generate big returns.
In his latest attempts to find the great brands of tomorrow, Cramer scoured the Internet, in part because it's a relatively young industry. Therefore, brands aren't just facing organic growth, they could grow through acquisition, too.
And, after examining the space, Cramer concluded that one of great brands of tomorrow may be HomeAway. "The company lists vacation homes you can rent for short periods of time, aggregating a very fractured market," Cramer said.
If HomeAway is strategic it could become as familiar in our daily vocabulary as Google. "And I think that would be the ideal next acquisition for Priceline as an alternative to Hotels.com."
Another great brand of tomorrow may be Yelp, a website that allows individuals to post reviews of restaurants, stores and more. Cramer considers Yelp a modern-day Yellow Pages and believes the site could become as popular as Yellow Pages were in their glory days.
Although shares trade at a sharp premium, if "Yelp stock were to go down, I think the company would be snapped up by someone looking to own the online authority in dining and hotels."
Read more from Mad Money with Jim Cramer
Cramer: Companies trolling for takeover
Priceline lesson for Apple investors
The transforming MLP landscape
Finally, Cramer can see Zillow becoming a big brand, too. As an online real estate database, Cramer thinks Zillow could be a strategic holding for any company that's looking to leverage a modern take on classified advertising, once a staple of newspaper profits.
"I know all of these companies are expensive," Cramer added, noting that they all probably want to go it alone. "But even if they remain independent, they're companies with great brands, and typically those are the kinds of companies that are rewarded with higher and higher stock prices."
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