Chiquita is attempting to close a merger with Fyffes, which the two companies announced in March. The combined market value of Chiquita and Fyffes is currently close to $1 billion.
Shares of Chiquita rose more than 30 percent in response to the competing offer. They ended the day at $13.30 on the New York Stock Exchange, above the offer price of $13, indicating that investors may expect a bidding war for the company. Shares of Fyffes fell more than 13 percent on Monday.
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Faced with years of declining orange juice consumption globally, Cutrale is expanding into other geographies and products after venturing into grain trading in recent years. The presence of the conglomerate controlled by Brazilian-Lebanese financier Joseph Safra could give Cutrale the financial muscle it needs to outbid Fyffes, analysts said.
The Cutrales are extremely media-shy given the vast wealth they have acquired. They rose to prominence in the 1960s when they began to export orange juice concentrate to the United States after frost destroyed most of Florida's citrus crop.
The Safras stood out as a Brazilian family whose businesses grew transnational but also remained loyal to their local roots. While banking is the axis of his activities, Joseph Safra has for years diversified his wealth by investing in paper and pulp, global real estate, telecommunications and cattle ranching.
Joseph Safra is ranked as the world's 60th richest man with a net worth of $15.7 billion, according to Forbes Magazine.
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Both groups said their proposal had been sent to Chiquita's board of directors and urged the company to enter negotiations that will lead to a definitive takeover agreement. They hope to have a response from Chiquita by Friday.
Timing for the new offer comes as Chiquita stabilizes its earnings and as a lawsuit accusing the company of funding a paramilitary group in Colombia was dismissed by a U.S. appeals court, according to a person familiar with the proposed deal. Shares of Chiquita have also fallen since the Fyffes deal was announced.
Under the deal with Fyffes, the new firm was expected to be listed in New York but domiciled in Ireland for tax purposes. Washington is trying to curb so-called inversions, in which U.S. corporations move their tax domiciles abroad to countries with a lower tax rate.
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Spokesmen for Chiquita were not immediately available for comment. Safra, Cutrale and Fyffes declined to comment.
The $7 billion global banana market is controlled by Chiquita, Fresh Del Monte Produce, Hawaii-founded Dole Food Company and Fyffes.
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