Brierley+Partners CEO and Loyalty Marketing Leader, Jim Sturm Joins Infogroup Board of Directors

OMAHA, Neb., Aug. 12, 2014 (GLOBE NEWSWIRE) -- Infogroup, the leading provider of innovative business data and marketing solutions, today announced the appointment of Jim Sturm, President and Chief Executive Officer of Brierley+Partners, to its Board of Directors.

"We are thrilled Jim has accepted our invitation to serve on the Board of Directors of Infogroup," said Mike Iaccarino, Chairman and Chief Executive Officer, Infogroup. "Jim brings over 25 years of extensive leadership experience to the board and a proven track record of creating value for clients."

Yes Lifecycle Marketing, an infogroup company and multichannel marketing solutions provider, recently partnered with Brierley+Partners to give clients the ability to stream communications and integrate loyalty programs between digital marketing channels via a single sign-on and seamless integration between both company's technology platforms. "Jim's perspective will be extremely valuable given our strategic priorities," said Iaccarino. "By utilizing our complementary technologies and platforms, we'll be able to offer best-in-class communication strategies to enable today's multichannel marketer."

"I am honored to join the Board of Directors and am looking forward to working with this innovative organization to pursue our shared goals of developing customer lifetime value for our clients," stated Jim Sturm.

As President and Chief Executive Officer of Brierley+Partners, Inc., Jim has been instrumental in leading the globally recognized company and establishing new client relationships across the spectrum of Brierley's CRM and loyalty services. At Brierley, Jim has established a culture of trusted advisor leadership with a passion for helping clients achieve their goals. His strong focus on technology productization and a full suite of marketing professional services With a spirit of innovation and change, Jim has driven double-digit growth and has a reputation for creating industry-differentiating customer engagement programs for his clients.

About Infogroup

Infogroup's 1,900 employees enable clients – from local businesses to the Fortune 100 – to increase sales and customer loyalty by leveraging our proprietary Data Axle™ of contextually relevant real-time information on more than 235 million individuals and 24 million businesses to deliver the complete spectrum of value added data and innovative targeted marketing solutions. For more information, visit

About Brierley+Partners

Brierley+Partners is a pioneer in Relationship Management® – advancing loyalty and CRM for more than 25 years. Brierley offers a complete suite of loyalty services: program design, loyalty/CRM technology, marketing strategy, research, analytics, creative, account management, email communications, interactive/print production and fulfillment. For more information, visit

CONTACT: Corporate Communications 402-836-5290

Source: Infogroup