Around the water cooler, at a wedding or during a cocktail event, disposable plastic cups often are the go-to holder for a person's liquid of choice. But ever wonder what happens to all those synthetic polymers after the party ends? A new invention called Loliware hopes to stop them from beating up Mother Earth.
"Every year, half a billion disposable cups enter the landfill that will never biodegrade," said Chelsea Briganti.
She and co-founder Leigh Ann Tucker want to revolutionize the use of plastics with their creation—a fully biodegradable and edible material they're selling as a cup—called Loliware. Their goal is to create a full set of tableware.
"The longer you dry it out, the harder it becomes." Briganti said "We really look at Loliware as a material that can become anything. Even packaging."
Trained industrial designers, Briganti and Tucker spent more than three years developing Loliware's recipe. It's vegan, all natural and made from six ingredients. The main component, agar, is a gelatin derived from seaweed.
The cups can hold a drink for more than 24 hours and have a shelf-life of three months. They're fully biodegradable if composted after use or eaten.
Despite Loliware's many great selling points, getting consumers to bite on a never-before-seen product isn't easy. Today on "The Biz Fix," Tucker and Briganti meet with Marcus Lemonis of CNBC's "The Profit" to get advice on how to best launch their product.