Target plans to cater to late-night shopping by extending hours at more than half of its U.S. locations, the Wall Street Journal reported.
Discount retailer Wal-Mart will staff each of its registers from Thanksgiving through right before Christmas during its busiest shopping times, the Journal reported.
The moves come as both retailers are facing a tough time in getting consumers to ramp up spending.
Earlier this month, Target forecast "essentially flat comparable sales with lower-than-expected EBITDA margin driven by promotional markdowns, as guests continue to spend cautiously and focus on value in the current environment" for its U.S. segment during the second quarter.
Meanwhile, Walmart U.S. same-store sales were flat for the 26 weeks ended August 1.
—By CNBC's Katie Little