How big retail plans to get America shopping again

In a difficult retail environment, Target and Wal-Mart Stores are planning new initiatives in hopes of cracking open consumer wallets.

Target plans to cater to late-night shopping by extending hours at more than half of its U.S. locations, the Wall Street Journal reported.

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Discount retailer Wal-Mart will staff each of its registers from Thanksgiving through right before Christmas during its busiest shopping times, the Journal reported.

The moves come as both retailers are facing a tough time in getting consumers to ramp up spending.

Earlier this month, Target forecast "essentially flat comparable sales with lower-than-expected EBITDA margin driven by promotional markdowns, as guests continue to spend cautiously and focus on value in the current environment" for its U.S. segment during the second quarter.

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Meanwhile, Walmart U.S. same-store sales were flat for the 26 weeks ended August 1.

—By CNBC's Katie Little