TEL AVIV, Israel, Aug. 27, 2014 (GLOBE NEWSWIRE) -- Wix.com Ltd. (Nasdaq:WIX), a leading global web development platform, announced today significant growth in key international markets – Brazil and Russia – as it continues to execute its localization strategy, delivering its market-leading technology to millions of small businesses, organizations and professionals worldwide.
Wix's localization strategy includes offering its design templates and customer support resources in multiple languages, implementing solutions that allow users to pay in local currencies and with local payment methods and localized marketing and distribution. Key to Wix's global expansion is the company's continued emphasis on building strategic alliances with leading payment and distribution partners including Reg.Ru and Yandex.Money (Russia), MercadoPago (Latin America), WorldPay and Adyen (Europe), Softbank (Japan), Cielo (Brazil) and more. Wix's success is evidenced by significant growth in Brazil and Russia, where second quarter collections grew more than 26% sequentially.
"Serving over 52 million users worldwide, with more than half located in countries where English is not the primary language, has led us to tailor our offering to the specific needs of each market," said Nir Zohar, Wix.com President and COO. "It isn't enough to create a catch-all solution. A truly global platform needs to meet users' unique needs in multiple markets. By localizing the Wix platform, we're making our solutions more accessible than ever."
A global company from its inception, Wix's localization strategy is designed to tailor its product offering to the varying needs of users across the globe. From the product design to payments to marketing, the localization effort is tightly coordinated to create consistency in user experience while accommodating the specific needs of users different markets.
Wix offers over 500 design templates to its users including language-specific versions in Russian, Portuguese and Japanese. Wix's HTML5 Editor and customer service resources are currently available in 11 languages, and the company accepts payments in nine currencies: US Dollars, Euros, British Pounds, Russian Rubles, Mexican Pesos, Polish Zloty, Japanese Yen, Turkish Lira, and Brazilian Real. Support for more languages and currencies are planned for future release.
About Wix.com Ltd.:
Wix.com is a leading cloud-based web development platform with over 52 million registered users worldwide. Wix was founded on the belief that the Internet should be accessible to everyone to develop, create and contribute. Through free and premium subscriptions, Wix empowers millions of businesses, organizations, professionals and individuals to take their businesses, brands and workflow online. The Wix Editor and highly curated App Market enable users to build and manage a fully integrated and dynamic online presence. Wix's headquarters are in Tel Aviv with offices in San Francisco, New York, Vilnius and Dnepropetrovsk.
For more information, visit: http://www.wix.com/
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