ANCHORAGE, Alaska, Aug. 29, 2014 (GLOBE NEWSWIRE) -- The Berry Company, publisher of Alaska Communications branded Yellow Pages, just wrapped its sixth-annual Think Yellow, Go Green recycling program in Anchorage. The program encouraged residents and businesses to bring their outdated directories to one of the Think Yellow, Go Green collection bins around the city, as well as in their curbside bins for recycling as the 2014 directories were distributed in Anchorage. Berry partnered with Fred Meyer stores, University of Alaska-Anchorage (UAA) and Alaskans for Litter Prevention (ALPAR) on the program.
The program kicked off at the Summer Solstice Festival in Anchorage. Volunteers from Berry and local non-profit organization, ALPAR, were at the Berry Summer Solstice Festival booth collecting books, and the "Moose on the Loose" distributed information about recycling drop locations. There were also environment-focused activities and posters for kids.
Throughout the month, 20 tons of outdated telephone directories were collected at Fred Meyer stores, the Alaska Communications parking lot, on UAA's campus and at curbside bins across the city. These directories will be recycled and converted into reusable materials such as home insulation and mulch by Alaska Waste.
"We're committed to keeping directories out of landfills in Anchorage and across the country and each directory recycled helps us protect the local environment," said Chris Vaughn, Branch Manager of The Berry Company in Anchorage. "We are proud to have partners like Fred Meyer, ALPAR and UAA, which care about the Anchorage community as much as we do, and would like to thank the Anchorage residents for their support of the program every year."
Consumers throughout Anchorage use multiple sources when they are looking for local products and services, according to a Booth research study conducted last year. A large number of consumers turn to the Yellow Pages, in addition to other online, social and mobile sources for local search. The Berry Company has transformed its approach to help businesses ensure they are accessible wherever consumers are searching. The company's legacy is in print directories but it also provides online directories, web sites, search engine marketing, video and more.
For more information about the recycling program, visit ThinkYellowGoGreen.com.
ABOUT THE BERRY COMPANY: The Berry Company, LLC, is a leading provider of local online, search, video and print solutions. Its local leads experts help over 130,000 businesses in 50 states market their businesses to local consumers. As an authorized reseller of YP.com™ in all of its markets, The Berry Company provides its clients with online listings and video advertising through this leading national Internet Yellow Pages site. The company is a Google™ Qualified Company, offering Google AdWords and other solutions to its clients.
Since its founding more than 100 years ago, The Berry Company has offered exceptional service, local market expertise and a strong portfolio of solutions. For more information, please visit http://www.TheBerryCompany.com.
To stop the delivery of any print directory, or reduce the number of directories you receive, please go to www.yellowpagesoptout.com.
CONTACT: Laura Cole The Berry Company 402-429-4353 firstname.lastname@example.org
Source:The Berry Company