Kraft's new 'social stock plan'

Kraft Singles with new packaging
Source: Kraft Foods | Facebook
Kraft Singles with new packaging

Up to 1.5 million shares of Kraft stock are being offered as part of the company's new "social stock plan."

This social media stock plan partners Kraft with San Francisco-based Loyal3 Securities and allows investors to invest for as little as $10, according to a report in The Chicago Tribune.

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In its August prospectus Kraft said, "The (social stock plan) offers long-term individual investors a convenient and inexpensive way to purchase and sell shares of our common stock, without par value."

Loyal3 allows investors to purchase fractional shares in a company, manages their dividend reinvestment, and offers commission-free trades. The company also sells shares for McDonalds, Berkshire Hathaway, Starbucks, Apple, Facebook, and Twitter.