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C&U Group Switches to eFuture in Its Retail Subsidiaries for Omni-channel Solution and Grocery Solution Portfolio

BEIJING, Sept. 2, 2014 (GLOBE NEWSWIRE) -- eFuture Information Technology Inc. (Nasdaq:EFUT) (the "Company" or "eFuture"), a leading provider of software and mobile social shopping network services to China's rapidly growing retail and consumer goods industries, today announced that C&U Group has selected eFuture's omni-channel solution and grocery solution portfolio to support the dynamic growth of its C&U supermarkets and Shizu convenience stores.

Since C&U's previous system from an US-based software vendor could not meet the growing need to engage customers across all channels (physical store, online, mobile and social media), they decided to adopt eFuture's agile omni-channel solution and switch to eFuture's grocery enterprise resource planning (ERP) total solution at the same time, which will be used to manage retail processes at all C&U supermarkets and convenience stores, from merchandise management and supply chain management to ambient and cold chain logistics management.

"We are glad to join hands with C&U, one of the top retailers in Zhejiang," said Adam Yan, "The rules of retail industry have changed. Today's consumers do not just listen and purchase, they demand the absolute control. No decision about me, without me. Offering a complete omni-channel platform, we are confident to provide C&U a single view of consumers, products and orders by an unified interface, while presenting a seamless brand and shopping experience in front of its customers, whether in person or via devices, and without regard to channel or location."

With more than 1,600 stores in Zhejiang province alone, C&U group's business activities in the retail sector make it one of the leading retail companies in Zhejiang region and among the top 100 chain retailers in China.

ABOUT EFUTURE INFORMATION TECHNOLOGY INC.

eFuture Information Technology Inc. (Nasdaq:EFUT) is a leading provider of software and mobile social shopping network services to China's rapidly growing retail and consumer goods industries. As a pioneer and proponent of omni-channel and mobile internet solutions in the Asia-pacific, we developed myStore, a mobile shopping social network, to help retailers level the playing field with e-commerce players by connecting physical stores with social local mobile and personalized (SoLoMoMe) consumers. For more information about eFuture, please visit http://www.e-future.com.cn.

SAFE HARBOR

This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates" and similar statements. Among other things, 2013 financial outlook and quotations from management in this announcement, as well as strategic and operational plans, contain forward-looking statements. eFuture may also make written or oral forward-looking statements in periodic reports to the Securities and Exchange Commission (the "SEC"), in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to second parties. Statements that are not historical facts, including statements about the Company's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: eFuture's anticipated growth strategies; eFuture's effective implementation of and transition to an omni-channel model; eFuture's future business development, results of operations and financial condition; expected changes in the Company's revenue and certain cost or expense items; eFuture's ability to attract clients and leverage its brand; trends and competition in the software industry; the Company's ability to control expenses and maintain profit margins; the Company's ability to hire, train and retain qualified managerial and other employees; the Company's ability to develop new software and pilot new business models at desirable locations in a timely and cost-effective manner; the performance of third parties under contracts with the Company; the expected growth of the Chinese economy software market in retail and consumer goods industries; and Chinese governmental policies relating to private managers and operators of software and applicable tax rates.

Further information regarding these and other risks will be included in eFuture's annual report on Form 20-F and other documents filed with the SEC. All information provided in this press release and in the attachments is as of September 2, 2014, and the Company undertakes no duty to update such information or any other forward-looking information, except as required under applicable law.

CONTACT: Investor Contact: Troe Wen, Company Secretary eFuture Information Technology Inc. +86 10 52937699 ir@e-future.com.cnSource:eFuture Information Technology Inc.