Samsung bets on bigger screen with Edge

Samsung's Denison: Excited to bring Edge to consumers

Samsung unveiled the Galaxy Note Edge as well as the Galaxy Note 4 phone and a virtual reality headset called Gear VR at a trade show Wednesday.

The host of new products answer customer calls for a continued focus on the screen, camera and battery life, Justin Denison, the company's vice president of product and strategy, told CNBC.

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"We really tried to listen to consumers and tried to understand what they wanted," Denison said on "Squawk Alley." "And they really loved the big screen, but on top of that, they wanted an uninterrupted experience."

Samsung first impressions

The Edge has a curved screen that goes around the sides of the device.

"[It] allows them to move their notifications in an unobstructed way so they can enjoy their video or their game," Denison said. "And if they receive a phone call that just appears at the edge, it doesn't take over their screen and possibly cause them to lose their high score on their game."

The Note 4 was designed with a "beautiful screen" and "incredible resolution" to work with Gear VR, Denison said.

Samsung is currently working with partners to explore business-to-business opportunities, he said.

"On the consumer side, you can see it in the people's smiles when they sit down and experience the VR for the first time. They love it. They get it," Denison said. "We're working with content providers to continue to deliver relevant content to them so they can continue to experience that."

Samsung's new products will come to market in October, just in time for the holiday shopping season and were unveiled ahead of rival Apple's product announcement next week.

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Though Samsung didn't make any tablet announcements, Denison said the company's tablet sales are accelerating. Sales of its Note 3 reached 5 million in its first month, whereas it took the Note 1 five months to reach 5 million units sold, he said.

—By CNBC's Drew Sandholm