More than 1,400 of the world's leading technology companies descended on the International Congress Center in Berlin for the 2014 IFA (Internationale Funkausstellung Berlin) Trade Fair.
Now in its 54th year, the show is a chance for leading consumer electronics and home appliances firms to show off their latest wares ahead of the most crucial sales period of the year.
The main trends this time, according to organizers, are large curved TV sets, wearables offering a raft of new applications, and 3D printers with amazing capabilities. That's without mentioning the plethora of mobile phone releases that the event also attracts.
With 80 different rooms and space for nearly 10,000 people, the show could be described as gadget heaven. CNBC highlights the major products that are drawing the crowds at this year's event.
—By CNBC.com's Matt Clinch
What is it? "Stylish, slim and affordable," according to Lenovo. The TAB S8 is a tablet computer with Android software and an Intel chip and starts at just $199.
What can it do? Early reviews in the gadget industry make it look like a promising addition to Lenovo's selection, if a little low key. It's seen as Lenovo trying to pack better features into a low-cost Android tablet. Lenovo says that it's nearly as thin as a standard pencil and can provide a crystal clear viewing experience. It has a 1.6-megapixel hi-def camera on the front and an 8-megapixel rear-facing camera.
What is it? A 5.6 inch smartphone with one novel feature – a curved screen that wraps around the edges of the device.
What can it do? The curved screen allows for a different set of information displays, and a different set of apps, independent from the main screen.
Ian Fogg, head of mobile analysis at IHS Technology calls its a striking device which is visibly more differentiated from other smartphone markers' devices.
"To maximize the differentiation, Samsung will need third party app developers to support the edge display. And because Samsung offers this display on just one handset, few app developers will choose to support it unless Samsung pays app developers to tailor their apps," Fogg said in a research note after the release.
What is it? Not to be outdone by a plethora of smart watches from rival brands, Asus has revealed its own version of the new product type.
What can it do? The most striking feature is its "genuine stitched-leather watchband," setting it apart from more hi-tech looking models. Asus says that it pairs with an Android smartphone to extend its functionality. You can unlock your phone via the watch and you can mute incoming calls by simply covering the watch with your hand. It also features a camera and a "wellness manager" which monitors a range of your health-related statistics.
Early reports suggest that it will be priced at around $199.
What is it? A new virtual reality device which that was developed with Oculus, which was recently bought by Facebook.
What can it do? It's been described as smartphone-powered virtual reality. It's a companion to the Note 4, and will not work with any other phone. It enables users to fully immerse themselves in a cinematic virtual reality environment, according to the Korean electronics giant.
"The Samsung Gear VR delivers a completely new way to experience and consume mobile content," Samsung said in Wednesday's press release.
"With a robust selection of optimized virtual reality content from a wide range of top-tier creators, users will be able to enjoy a wide range of film, gaming, 360 degree video, and educational/experiential content."
It's not expected to go on sale until next year.
What is it? Once again delivering a glitzy event at IFA 2014, Sony unveiled a range of new products as the Japanese electronics firm tries to turn around its fortunes. It launched the Xperia Z3 and Xperia Z3 Compact smartphones, the Xperia Z3 Tablet Compact and a new range of SmartWear products.
What can it do? The Xperia Z3 is the new flagship smartphone for Sony. One of its main features is that it can stream PlayStation 4 video games when connected to an existing PS4 controller.
Sony CEO Kazuo Hirai told CNBC that the company remains committed to the smartphone sector despite increasing calls for the company to cut its losses.
"There will come a time, when markets are moving from smartphones, perhaps to wearables or some other way in which the folks are going to be using the device to communicate. And we believe that in order for us to bridge into that generation... we need to be in the smart phone business... so that we keep our relationship with our carriers, our suppliers,and obviously with our consumers," he said.
What is it? A limited edition TV that LG has made with Austrian jewelry giant Swarovski. Its stand is studded with crystals to give it that glistening, blinged-up feel.
What can it do? It's a 55-inch TV that builds on the technology that LG has previously developed. This means that it is curved, has accurate colors and features OLED technology — a relatively new system that delivers thin, power-efficient and bright displays.
"The result is elegance beyond compare," LG declared in the press release on Thursday. It's expected to be available across Europe by the end of the year and LG has yet to announce the price.
What is it? A new "phablet" for the Galaxy Note range which has the same 5.7-inch screen as its predecessor.
What can it do? It can be charged to 50 percent of capacity in half an hour, according to Samsung. It has clearer and more vivid images, an improved speaker phone, and has a strong "selfie" option by having wider shooting angles on its camera.
Fogg believes that this is just a straight evolution of 2013's Note 3. "There are minor adjustments to sharpen the industrial design. Plus Samsung continues to improve screen quality and offer a content and services bundle," he said.
"It's a solid update. But there is little in the Note 4 which will change the trajectory of Galaxy Note shipments."
What is it? An updated version of its flagship Ascend P7, the limited edition model comes with a scratch-resistant screen made out of sapphire material.
What can it do? What's significant is that sapphire screens are expected to be a key feature of the long-awaited Apple iPhone 6, due for release next Tuesday. So, effectively, the Chinese firm has stolen a march on the U.S. company.
Ian Fogg, head of mobile analysis at IHS Electronics and Media, said Huawei's move showed it was hoping to build market share. He also told CNBC that it was significant because it is a Chinese firm acting ahead of its rivals and showing the consumer and mobile carriers that it is an aspirational company.