Carl's Jr.'s ads featuring scantily clad women are designed to grab the attention of its targeted clientele—young, hungry men—but two sisters are now calling for a boycott of the burger chain because they say those ads objectify women.
Lexie and Lindsey Kite, co-founders of Beauty Redefined, told CNBC's "Closing Bell" they have launched a social media campaign targeting the company.
"We definitely target media that … treats girls and women as a compilation of body parts, as something to be used and consumed and then discarded and that's definitely what Carl's Jr. does with women in their advertisements," Lindsey said.
They certainly aren't the first to call out Carl's Jr. for its ads. The Parents Television Council has been criticizing the restaurant chain's parent company, CKE Restaurant Holdings, for years over its exploitative marketing tactics.