Nine months into her tenure as head of General Motors, chief executive Mary Barra said the auto company is well on its way to replacing the faulty ignition switches that lead to the recall of some 2.6 million defective GM cars.
Of those 2.6 million vehicles recalled with the faulty ignition switches, about one million have been repaired and replacement parts will be manufactured and ready for customers by the beginning of October, Barra told CNBC Sunday.
The company is working to reach affected customers through social media, direct mailing and advertising. "I'd like to have them all done by the end of the year. We're going to work to that goal," Barra told CNBC. "But again ultimately it's the customer who decides," she said.
"I want every vehicle fixed, and I've been clear about that all along," CEO Barra said. "But again ultimately it's the consumer who makes that choice."
In a wide-ranging interview that touched on auto innovation and coming shifts in autonomous vehicles, Barra also addressed the challenge of changing corporate culture inside GM that has been rocked by numerous vehicle recalls.
Earlier this year, an internal investigation offered tough words on GM's safety record, incompetence and troubled corporate culture.
"I do think change has already happened," GM CEO Barra told CNBC.
"I mean that was a very difficult day, when I shared that with all GM employees across the globe. They took it to heart. I mean I could see it in their faces. I've gotten hundreds of emails from employees around the world. So they are open to change and they want to make sure it never happens again," she said.
Barra also told CNBC she has no regrets retaining GM Chief Counsel Mike Milliken. In a congressional hearing in July, U.S. senators blasted Barra for not firing Milliken for the way his legal staff handled the investigation into accidents involving vehicles that were eventually recalled.