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Authentify Offers $2 Billion Identity Services Opportunity to MNOs at CTIA Super Mobility

LAS VEGAS, Sept. 8, 2014 (GLOBE NEWSWIRE) -- CTIA SUPER MOBILITY WEEK – Mobile network operators (MNOs) are in the best position to offer customers better solutions for identity protection and strong authentication using mobile devices, according to security software company Authentify. Identity and authentication services represent a value added opportunity for MNOs analysts have estimated at more than $2 billion USD.

Leading financial, e-Commerce, and Web brands—as well as consumers—are all clamoring for more effective identity and infrastructure protection against hackers and identity thieves who exploit weak passwords to breach their targets. While some companies offer their own solutions for stronger multi-factor authentication, consumers have been reluctant to adopt solutions that protect them with only one service provider and working differently at others.

"MNOs already control the link between mobile devices and Web and app service providers, and they are all heavily involved in network services for enterprises," said Authentify, Inc. CEO Peter Tapling. "That puts them in the best position to deliver mobile value added services for identity protection and strong authentication that can be used across many service providers, making it more useful and easier for consumers. At Authentify, we created a technology platform that enables MNOs to capitalize on the burgeoning market opportunity and bring those services to market quickly, and then to scale rapidly across thousands of Web services and mobile apps for millions of subscribers."

Authentify's extensive qualifications in mobile authentication derive from protecting more than a trillion U.S. dollars in transaction value worldwide for its customers, including 4 of the 5 largest U.S. banks, 2 of the top 3 North American insurance companies, and many of the Web's top e-commerce sites.

A photo accompanying this release is available at http://www.globenewswire.com/newsroom/prs/?pkgid=27492

MNOs can use Authentify's xFA technology to create their own branded app and online service that turns mobile devices into the equivalent of a multi-function security token perfectly suited for BYOD applications. Coupled to biometrics, knowledge-based authenticators, and finger swipe gestures, xFA also provides server-to-server class digital certificate-based security and easy to use optional no-typing QR code scan logins.

Authentify xFA will enable MNOs to offer identity and authentication services to any online service provider or enterprise that needs strong protection at time of login or in the process of transaction flow. The strong protection comes with a simple experience any end user can navigate with ease. Authentify xFA delivers protection from password exploits, data breaches, and other advanced exploits that will protect financial services firms, e-Commerce sites, medical insurance firms, or the private networks of any enterprise/SMB without losing productivity or inconveniencing users.

Despite broad consensus that weak passwords are at the root of online security problems, we are far from a post-password society. To evolve, device-based mass-market authentication must be as easy to use and as transparent as SSL.

"The barrier to mass-market deployment of stronger authentication boils down to the impact on the user experience," said Tapling. "After all, security and convenience have historically had an inverse relationship. But we are turning that equation on its head by using device-based security. Smartphones are packed with features that can be used for strong authentication. What we have done is make that experience as simple, automated and friction-free for mobile users as SSL or HTTPS is on the Web."

Authentify will demonstrate how MNOs can offer identity and strong authentication solutions using the convenience and power of xFA mobile device-based authentication at CTIA Super Mobility Week in booth # 7717, taking place September 9, 10, and 11, 2014 at the Sands Expo and Convention Center in Las Vegas.

Resources

Video: How Authentify Delivers Out-of-Band Authentication

Authentify Interactive Demo Center

About xFA

Authentify's xFA device-based multi-factor authentication service, named for "x" factors of authentication, uses an encrypted, out-of-band communication channel to effectively protect against the most difficult types of cyberattacks such as man-in-the-middle (MITM) or man-in-the-browser (MITB), where information is intercepted between the end user and the online account or service. It also provides strong multi-factor authentication supporting voice biometrics, both the Samsung Galaxy S5 and Apple iPhone fingerprint sensors, gesture/pattern matching, and other forms of secure messages. With xFA and the new Smart Choice API, enterprises and e-Commerce providers, or their users, can automate device-based multi-factor authentication as needed for a given transaction.

About Authentify, Inc.

Authentify provides multi-layered, device-based user authentication services that can be controlled by enterprise policy, while offering a very simple, intuitive, and consistent end user experience. Its solutions protect more than a trillion dollars in transaction value with device-based authentication worldwide. Customers include the top three e-Commerce sites, five of the world's largest banks, and the top four insurance companies. Inc. Magazine has ranked Authentify among America's fastest growing private companies.

Authentify employs a patented out-of-band authentication process providing a message-based architecture that seamlessly integrates with existing online processes developed for e-Business, secure information access, or the distribution of security credentials. With its multi-language compatibility using landlines, mobile phones, tablets, and other smart devices, Authentify's service offers a truly portable authentication solution with worldwide reach that leaves no end users behind.

For more information, visit Authentify at: www.authentify.com

CONTACT: Media contact: Debra Montner, principal Montner & Associates Tech PR (203) 226-9290 dmontner@montner.com

Source: Authentify