Apple's share in China's burgeoning smartphone market faces increasing competition from local players, but a trend towards large-screen phones could give the tech giant a boost, according to IDC.
On Tuesday, Apple unveiled its latest offerings – the iPhone 6 and iPhone 6 Plus, which respectively have 4.7 inch and 5.5 inch screens - far larger than the current 4-inch iPhone 5s.
Apple will tap a growing preference for large-screen smartphones in China, IDC said in a report.
"There is a higher proportion of the younger generations (generation Y and X) [in the population]. The way they use smartphones is different, the percentage using voice is a lot smaller and they tend to use text more, watch video, play games or even buy things… so naturally they'd like to use a bigger-screen phone," said Kitty Fok, China managing director at IDC.
In 2013, over 20 percent of China's smartphone market owned larger-screen phones - those with 5 to 7-inch screens - and IDC expects this to increase.
Demand from China's lower-tier cities is also driving demand for large-screened smartphones, Fok said. Users in more mature markets located in the tier-1 and 3 cities tend to own both a smartphone and a computer, Fok said, but users in tier-4 and 6 cities tend to have one device for all of their digital needs.