SALT LAKE CITY, Sept. 9, 2014 (GLOBE NEWSWIRE) -- ZAGG Inc (Nasdaq:ZAGG), a leading mobile device accessories company, today announced the appointment of Anne "Petey" McKnight as vice president of marketing, effective immediately. Ms. McKnight will report to Brian Stech, executive vice president of global sales and marketing.
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Ms. McKnight has successfully held diverse leadership positions throughout her career, and brings extensive experience in the wireless industry with a proven ability to generate demand with integrated product launches, channel promotions and partnerships. Most recently Ms. McKnight served as vice president of channel marketing for Samsung Telecommunications America, where she and the marketing team grew revenue exponentially from 2009 to 2014, and built the brand to a top ten brand worldwide. Ms. McKnight was the channel marketing point on the launch of Galaxy S 5 and several other iconic launches, coordinating marketing across major carrier and retail distribution points to maximize Galaxy's impact. Ms. McKnight also spent 11 years at Sprint PCS in several executive roles. As one of the company's first two directors of consumer marketing, she pioneered the idea of Sprint PCS Free & Clear, which helped Sprint PCS reach $10 Billion in revenue from a start-up phase. She led marketing efforts for the launch of text messaging and Wireless Web, both industry firsts at the time in the US.
As vice president of marketing for ZAGG Inc, Ms. McKnight will lead and direct the company's marketing efforts and initiatives. In addition, she will work closely with sales to help grow the company's brands in both domestic and international markets.
"Petey has a deep understanding of the mobile landscape and brings a wealth of experience to the ZAGG executive team. Her leadership and knowledge of the mobile channel will be key to our success as we continue to build our brand and better support our product launches globally," said Brian Stech, executive vice president of global sales and marketing for ZAGG.
For more information, visit ZAGG.com.
About ZAGG Inc:
ZAGG Inc (Nasdaq:ZAGG) and its subsidiaries (the "company") design, produce and distribute creative mobile accessory solutions. The company's three distinct brands -- ZAGG, iFrogz and InvisibleShield® -- offer solutions such as keyboards, cases, screen protection, audio, power management and gaming products. ZAGG serves as the professional, work-hard technology-based product line; iFrogz is the fun, trend-driven, clever and colorful product line; and InvisibleShield is the durable, scientifically-formulated, protective product line. ZAGG Inc distinguishes itself by offering industry-leading products through targeted global distribution channels, with the broadest product offering in its sector. More information about the company and its brands is available at ZAGG.com.
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