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Apple Pay a huge advantage: Disney CFO

Walt Disney has partnered with Apple to use the tech giant's new payment system, Apple Pay, at the media company's stores and theme parks to make life easier for guests and employees, Disney CFO James Rasulo told CNBC on Wednesday.

"We feel that guests who can with one touch on their Apple 6, their Apple 6 Plus or their new Apple Watch … make a transaction is really a huge advantage to our cast members," Rasulo said in an interview on "Power Lunch."

"It's going to speed those along. It's going to make them easy for us. It's going to make them easy for them."

Apple Pay, which was introduced on Tuesday along with a new watch and iPhones, will be a one-touch payment system built into the iPhone 6 and iPhone 6 Plus. It will also work on the Apple Watch.

Read MoreApple introduces new iPhones, mobile payments and watch

Rasulo, fresh off speaking at the Goldman Sachs Communacopia Conference, also addressed Disney's acquisition of YouTube network Maker Studios as a part of the company's bid for the millennial consumer.

Maker has 9 billion monthly views on YouTube and hosts "all kinds of short-form videos," he said.

"We want to be where these millennial eyeballs are moving and they are moving to the Internet, they're moving to short form, they're moving to YouTube. We want to have an incredibly strong presence there," he added.

As for plans for Disney to buy back up to $8 billion in stock, Rasulo said that number was on the "high end" because the company plans to use its cash to also reinvest in the business.

Read MoreDisney CEO rebukes tax inversion mania

"That's why you as an investor give us your money. You want to invest it in high-return projects. We are very, very good at that," he said.

Rasulo was also "incredibly bullish" on the coming release of the latest "Star Wars" movie, saying he expects it to "absolutely blow the doors off." The movie hits theaters in December 2015.

—By CNBC's Michelle Fox