— This is the script of CNBC's news report for China's CCTV on September 10, Wednesday.
Welcome to the CNBC Business Daily, I'm Qian Chen.
Let's get straight to Apple.
It was a very volatile session for the stock in a broadly lower market.
It jumped as much as 4.8% after Tim cook unveiled the smartwatch, but eventually closed 0.4% lower.
And as expected, we got the new iphone 6.
But Cook also introduced an Apple payments service called Apple Pay.
It turns your iPhone into a one-touch payment system.
Apple has already sealed the deal with Master Card, Visa, Wholefoods, etc.
But how much of a gamechanger is this really?
We speak to one analyst from ABR Investment Strategy who appears bullish on Apple's new release.
[BRADLEY GASTWIRTH / Chief Executive Officer, ABR Investment Strategy, LLC] "It absolutely is a major gamechanger. How it will work? They have an NFC chip built into their iPhone 6. It will also be in their iWatch or the Watch. You'll go ahead and you'll just tap it next to a point-of-sale device or another type of reader, and you'll go ahead and make that transaction. I really believe this is a significant positive. it could actually bring some significant profits to the company. Everybody focuses on Apple and the hardware side. And this is another big move they're proving themselves than iTunes. This could be a big prove for Apple where they can actually make significant inroads on the payment side."
And just what the response will be from Apple's competitors?
[BRADLEY GASTWIRTH / Chief Executive Officerm ABR Investment Strategy, LLC] "I don't know if Samsung's going to come back. They already have NFC in their phone. They already have the capability. They have pay by their phone. The majority of the profits come from the iPhone. So if they aren't able to maintain their profitability, that's going to be a big issue for the stock. Now, the interesting thing here is on the payment side, they could actually get some very profitable business."
Not everyone though were quite as bullish.
Dohmen Capital's Bert Dohmen says he'd be careful to own Apple's stock.
[BERT DOHMEN / President and Founder, Dohmen Capital Research Institute] "I think the announcments of the new products are very nice. Finally they're catching. For the last two years, they've been very behind the competition. Now they're perhaps even with the competition in some respects. But I don't think that's going to make the stock a buy for me. In fact, the technical behavior today was very bearish. And this is something I'd be careful of if I had that stock. And I don't have that stock, and I don't have the stock short either. So I can speak freely. There's no conflict of interest."
According to Barclays, Apple has just re-shaped the payments system with its Apple Pay.
And while we're yet to get full details on the economics of Apple Pay... it is likely Apple will charge provisioning fees.
But what's really big will be the access to mountains of data given to Apple as users effectively start paying for things through their Apple IDs.
I'm Qian Chen, reporting from CNBC's Asian headquarters.