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iDreamsky and Halfbrick Release All-New Version of Fruit Ninja for Tencent

SHENZHEN, China, Sept. 10, 2014 (GLOBE NEWSWIRE) -- iDreamSky Technology Limited (Nasdaq:DSKY) ("iDreamSky" or the "Company"), China's largest independent mobile game publishing platform, today announced that it has collaborated with Halfbrick, the game development studio based in Brisbane, Australia, to create an all new version of Fruit Ninja for Tencent Games that will be launched on September 10, 2014 via Tencent's Weixin platform.

Designed with exciting characters, items and powers, Fruit Ninja for Tencent will be a new and fresh game in the popular series. Keeping the essence of the classic Fruit Ninja gameplay intact, the new adventure adds an incredible amount of customization, colorful powers and progression, and amazing social features that will allow users to compete with friends.

More than 1.5 million Mobile QQ users have already confirmed intent to download Fruit Ninja for Tencent, and all Fruit Ninja fans are invited to try the new experience!

"The Chinese market is incredibly powerful, and Fruit Ninja fans have always been very supportive of our games," said Phil Larsen, Chief Marketing Officer at Halfbrick. "We couldn't be prouder to partner with iDreamSky and Tencent to release a new version that is exclusive to China's most popular social networks, QQ and WeChat."

"We are excited to partner with Halfbrick again on another exciting project," commented Michael Chen, CEO and co-founder of iDreamSky. "Fruit Ninja remains one of the most popular titles in the history of mobile games. In China alone, it has been downloaded more than 400 million times since we became the sole distributor for the game in 2011. With the source code we acquired from the game developer and our strong R&D capabilities, we have redesigned this groundbreaking game specifically for the Tencent platform, and integrated it into their massive mobile social networking platform and their various payment systems. This collaboration will allow us to access and monetize Tencent's massive user base, and further build our brand awareness in a rapidly growing market."

Fruit Ninja for Tencent will be released as a free download on the Android platform today, and on the iOS platform soon.

The game can also be downloaded here: http://fruit.qq.com/

About iDreamSky Technology Limited

iDreamSky (Nasdaq:DSKY) is the largest independent mobile game publishing platform in China based on the number of active users in 2013, according to a report from Analysys International. The Company's mission is to enrich mobile users' lifestyle and deliver fun and engaging mobile games and entertainment to users. iDreamSky has redefined the role of a game publisher by redesigning and optimizing third-party games and delivering them to users through its proprietary distribution channels, which include in-game cross promotions and its self-operated iDreamSky Game Center and ww.uu.cc, and third-party channels, such as app stores and device pre-installations, as part of its broader publishing solution. Well-known international mobile game developers choose to partner with iDreamSky because of its sophisticated game publishing and operation capabilities, successful track record and market reputation.

For more information, please visit http://ir.idreamsky.com

CONTACT: iDreamSky Contact: For investor and media inquiries, please contact: iDreamSky Technology Limited ir@idreamsky.com Christensen In China Mr. Christian Arnell Phone: +86-10- 5900-1548 E-mail: carnell@ChristensenIR.com In US Ms. Linda Bergkamp Phone: +1-480-614-3004 Email: lbergkamp@ChristensenIR.comSource:iDreamSky Technology Limited