Richardson, TX, Sept. 10, 2014 (GLOBE NEWSWIRE) -- KBM Group, the global leader in data-driven, insight-based customer engagement, has entered into a global agreement with Provenir, a leading provider of real-time customer engagement technology, to augment its IMPACT 360 Consumer Engagement Platform (CEP). This strategic partnership will expand KBM Group's entry-point solutions suite for new and growing markets, including U.S. retail and the EMEA consumer market.
KBM Group's IMPACT 360 CEP is a multi-faceted mega-architecture that implements a comprehensive suite of functions to enable data-driven customer engagement. IMPACT 360 collects and connects data from a variety of online and offline sources that includes client databases, digital data and social and mobile media; it applies analytics to extract data-rich insights from the data it connects; it deploys various marketing engines - loyalty, campaign, SEO and others - using the insight-rich data; and it connects across all channels and other data management platforms in a synchronized orchestration that delivers customized, relevant content to consumers.
The addition of Provenir's customer engagement platform to KBM Group's marketing technology ecosystem adds the capability to connect and understand consumer transaction and profile histories within a cloud-based orchestration hub, rather than a database or channel-based environment, providing a low-cost, low-barrier-to-entry solution for managing customer lifecycles. Provenir technology acts as a context engine, understanding the individual and their stage in the customer journey. It includes model-based rules, which when applied in real-time, allow automatic generation of messages such as "next best offer" and integrates easily with a client's established channels.
Caroline Worboys, SVP, Customer Intelligence, KBM Group, says, "Expanding the scope of our IMPACT 360 consumer engagement platform with Provenir software will allow us to offer a greater range of customizable options to our U.S. and global clients, while enriching consumer experience with highly individualized and therefore resonant content and messages."
Mark Smith, Ph.D., President of Provenir, notes, "Being an expert in all things data, KBM Group is the type of agency we love to work with. Their focus on capitalizing on big data and moving this into the new real-time marketing world is the driving force behind to creating engaging customer journeys. We are excited to provide our technology to support this orchestration."
About KBM Group
KBM Group transforms marketing efforts into mutually beneficial customer conversations through data-driven insights. Based on a strategic approach to optimize business outcomes, KBM Group's world-class marketing solutions integrate offline and online marketing channels and allow companies to achieve high-performance B2B and B2C customer engagement and marketing ROI from a spectrum of services including consulting, data integration and database management, analytics, digital services, marketing management and outsourcing, creative services, and response services. The company has 36 offices in 22 countries serving global, enterprise and B2B2C-focused companies. KBM Group's parent company, Wunderman, is part of the Young & Rubicam Group and a member of WPP (NASDAQ: WPPGY). www.kbmg.com.
Provenir is global provider of a cloud-based real-time customer engagement hub that enables marketing agencies to orchestrate omni-channel customer journeys across a brand's existing touch points, systems and data. Different from campaign-based approaches, the solution gives brands the ability to rise to the challenge of the Age of the Customer, by serving up digital journeys and experiences that are interactive, individualized and interconnected. For more information please visit engage.provenir.com and follow us on Twitter @ProvenirEngage and LinkedIn
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