New York Knicks' Carmelo Anthony is looking to expand his expertise from basketball star to "digital athlete" by getting into the tech game.
Last July, the NBA player founded a tech investment fund called Melo7 Tech Partners and has already invested in several technology start-ups.
"It's a tech boom right now, and everybody's trying to figure out a way to get into the tech game," Anthony said in an interview with CNBC's "Closing Bell."
"I'm also just trying to have fun with this right now and be smart about it at the same time."
So far, his big investments include SMS Audio, SeatGeek, The Orange Chef, Be Everywhere and Lyft.
"I'm just getting started. I'm still learning the game, I'm still learning the business," he added.
For those who say Anthony's involvement is a sign of a bubble, Anthony scoffed.
"It's not a game. It's not a joke," he said. "This is something I'm really intrigued by. I'm really involved in this business. I'm really involved in the day-to-day process in what it takes to vet these deals out."
Turning to the recent controversy in the NBA and the recent disclosure by Atlanta Hawks owner Bruce Levenson that he is selling the team after revealing racially insensitive remarks, Anthony said he was "shocked."
However, "this is our culture, this is our society. These are things that are talked about behind closed doors," he said. "At the end of the day I just wish we'd get to the bottom of it and remove the rotten apples from the rest of the bunch."
As for the impact of the Ray Rice situation, Anthony said there are still plenty of role models for kids.
Rice was recently cut from the Baltimore Ravens and indefinitely suspended by the NFL after being caught on camera punching his then-fiancee in the face.
"My son, I'm his role model," he said. "Yes, he has people that he looks up to—favorite players, favorite athletes—but at the end of the day he's going to follow my lead so I have to be a good example to him."
—By CNBC's Michelle Fox