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CCTV Script 11/09/14

— This is the script of CNBC's news report for China's CCTV on September 11, Thursday.

Welcome to the CNBC Business Daily, I'm Qian Chen.

US President Barack Obama authorizes the start of airstrikes in Syria and pledges to expand the military bombing campaign in Iraq to target ISIS.

The US commander in chief saying 475 more American advisers will be sent to help Iraqi forces.... but they will not engage in combat.

Obama also called on Congress to vote this month to authorize the U.S. military to train pro-Western rebels in Syria who are battling the Assad regime.

So in Washington the focus is firmly on ISIS... but it's also attracted the wrong kind of attention.

What's in the name? Well, it spells trouble for companies and individuals who share the same name as the militant group ISIS - some even having to change the company name.

Take ISIS Pharma for example. While having that name hasn't hurt the stock.. the billion-dollar bioteh firm said it HAS considered changing its name.

Jane Wells has more.

THE PRESIDENT SAYS ISIL, MUCH OF THE MEDIA SAYS ISIS...AND THAT IS A PROBLEM.

ISIS IS ASSOCIATED WITH THIS, BUT IT'S ALSO THE NAME OF A POWERFUL EGYPTIAN GODDESS--TAKEN ON BY COMPANIES AND LEGIONS OF WOMEN, WHO NOW FACE A HUGE DILEMMA.

LAST WEEK, ISIS MOBILE WALLET CHANGED ITS NAME TO SOFTCARD.

AND THEN THERE'S ISIS PHARMACEUTICALS, 25 YEARS OLD. SPOKESWOMAN AMY BLACKLEY TELLS ME THE COMPANY HAD INTERNAL DISCUSSIONS ABOUT CHANGING ITS NAME BUT DECIDED TO RIDE THIS OUT EVEN THO THE TICKER SYMBOL IS ISIS.

QUOTE, WE ARE NOT A RETAIL DRIVEN COMPANY...WE'VE SEEN VERY LITTLE IMPACT TO OUR BUSINESS." AND IT CERTAINLY HAS NOT HURT THE STOCK.

BLACKLEY ADDS HOWEVER, THEY'RE MORE CAUTIOUS TRAVELING. QUOTE, YOU DON'T WANT A DRIVER SHOWING UP AT THE AIRPORT HOLDING UP A CARD SAYING, 'ISIS.'

THEN THERE ARE THE PEOPLE NAMED ISIS WHO ARE FIGHTING BACK...GO ON LINKED IN AND TYPE IN ISIS AND YOU GET ALMOST TEN THOUSAND RESULTS...INCLUDING ISIS MARTINEZ.

SOT-ISIS MARTINEZ

My name is ISIS Martinez. I love my name. Or so, I loved it a lot more before.

ISIS MARTINEZ FOUNDED A HOLISTIC HEALTH FUND AND SHE HAS LAUNCHED A PETITION INSISTING THE MEDIA REFER TO THE GROUP AS ISIL. SHE SAID SOME HAVE SUGGESTED SHE USE HER MIDDLE NAME BUT SHE DOESN'T WANT TO.

DAVID EMAMI CALLS MARTINEZ HIS HERO BECAUSE HE, AN IRANIAN AMERICAN, NAMED HIS THREE YEAR OLD DAUGHTER ISIS, AND WHILE SHE'S TOO YOUNG RIGHT NOW TO BE TEASED, EMAMI TOLD ME HE HAS BEEN SUBJECTED TO BEHEADING JOKES. QUOTE THE WHOLE SITUATION IS HORRIBLE ON SO MANY FRONTS.

I'm Qian Chen, reporting from CNBC's Asian headquarters.

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