HOUSTON, Sept. 11, 2014 (GLOBE NEWSWIRE) -- Level 5 Beverage Company, Inc., a subsidiary of Minerco Resources, Inc. (OTCQB:MINE), begins the second production run of its functional sparkling waters, VitaminFIZZ® today. This production run includes three new VitaminFIZZ flavors: Black Raspberry, Strawberry Lemonade and Pineapple Coconut. Level 5 Beverage will be producing the three new flavors this run to deliver to retail outlets in New York and Southern California. Bottles will also be made available for purchase on Amazon.com.
"The response to VitaminFIZZ has been extremely positive," said V. Scott Vanis, Minerco's Chairman and CEO. "In fact, the response has been so robust that we have begun production on our three new flavors ahead of schedule. While we focus our efforts on NYC and Southern California, we see this as a good sign for upcoming rollouts into new markets."
This second run comes after a successful initial launch of VitaminFIZZ in August that included distribution to New York and Southern California through distributors Drink King and Avanzar, respectively. The initial launch of VitaminFIZZ also included sales through Amazon.com. Approximately 10,000 cases of VitaminFIZZ have been sold (including Purchase Orders) in just the first 20 days. The first run of VitaminFIZZ in August produced over 15,000 cases in the three original flavors, Orange Mango, Strawberry Watermelon and Lemon Lime.
All VitaminFIZZ flavors offer 100% of the Recommended Daily Intake of Vitamin C, Vitamin B6 and Vitamin B12. VitaminFIZZ fans should expect to see the new flavors available in late September on shelves in the New York market, closely followed by California and online at Amazon.com.
"Our distribution paths are opening up faster than anticipated," said Darin Ezra, CEO of Power Brands Consulting and Director of Level 5 Beverage. "Retailers and distributors alike are quickly finding value in the VitaminFIZZ brand and with this momentum, we expect to see strong penetration in the first two markets before the end of the year."
VitaminFIZZ is a lightly sparkling, flavor-filled, refreshing beverage with an awesome boost of essential vitamins developed to quench your thirst, naturally. VitaminFIZZ is caffeine free, is Non GMO, has zero calories and contains 100% of recommended daily Vitamin B and Vitamin C. Awaken your taste buds. Now that's refreshing. See more at: www.vitamin-fizz.com, www.twitter.com/vitaminfizz and www.facebook.com/drinkvitaminfizz.
About Minerco Resources, Inc.
Minerco Resources, Inc. (OTCQB:MINE), is the parent company of Level 5 Beverage Company, Inc. (Level 5), a specialty beverage company which develops, produces, markets and distributes a diversified portfolio of forward-thinking, good-for-you consumer brands. The Level 5 brand umbrella includes: VitaminFIZZ(R), Vitamin Creamer(R), Coffee Boost(TM), The Herbal Collection(TM) and LEVEL 5(R). http://minercoresources.com.
Details of the Company's business, finances and agreements can be found as part of the Company's continuous public disclosure as a fully reporting issuer under the Securities Exchange Act of 1934 filed with the Securities and Exchange Commission's ("SEC") EDGAR database. For more information, please visit: http://www.minercoresources.com. The above statements have not been evaluated by the Food and Drug Administration (FDA). These products are not intended to diagnose, treat, cure or prevent any disease.
Safe Harbor Statement
This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Act of 1934 that are based upon current expectations or beliefs, as well as a number of assumptions about future events. Although we believe that the expectations and assumptions upon which they are based are reasonable, we can give no assurance that such expectations and assumptions will prove to have been correct. Some of these uncertainties include, without limitation, the company's ability to perform under existing contracts or to procure future contracts. The reader is cautioned not to put undue reliance on these forward-looking statements, as these statements are subject to numerous factors and uncertainties, including without limitation, successful implementation of our business strategy and competition, any of which may cause actual results to differ materially from those described in the statements. We undertake no obligation and do not intend to update, revise or otherwise publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of any unanticipated events. Although we believe that our expectations are based on reasonable assumptions, we can give no assurance that our expectations will materialize. Many factors could cause actual results to differ materially from our forward-looking statements.
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Source:Minerco Resources, Inc.