Apple's iPhone 6 set a new order record, the company announced on Monday, with more than 4 million pre-orders for both iterations of the smartphone pouring in for the shiny new device.
"Demand for the new iPhones exceeds the initial pre-order supply," Apple said in a release. "While a significant amount will be delivered to customers beginning on Friday and throughout September, many iPhone pre-orders are scheduled to be delivered in October."
Amid much fanfare last week, the Cupertino-based tech giant rolled out two versions of its iconic smartphone, but with a new twist. The iPhone 6 is available in the standard compact size, while the iPhone 6 Plus features a larger screen that many observers have compared to Samsung's increasingly ubiquitous Galaxy Note.
In fact, Samsung itself addressed the brewing controversy in a new not so subtle jab at its fiercest competitor. Samsung mocked the new iPhone 6 by touting how the Galaxy was initially met with a hail of ridicule, only to be embraced by consumers.