CCTV Script 15/09/14

— This is the script of CNBC's news report for China's CCTV on September 15, Monday.

Welcome to the CNBC Business Daily, I'm Qian Chen.

Reports of strong demand for Alibaba's IPO, as the Roadshow kicks off across Asia this week.

It could mean the company will offer more shares than originally expected - and raise even more cash.

So what will it do with its treasure trove? Technology reporter Julia Wood takes us through the strategy so far.

Alibaba stands to reap more than 8 billion in after-tax profits from its IPO...

But because of its complex ownership structure - Alibaba is limited in what it can buy and how it structures deals.

So we're recently seen more partnerships - especially in Mobile. Thanks to recent investments, Mobile now accounts for 32% of total sales. In the first quarter - it contributed less than 20%.

Alibaba recently invested 586 million in China's twitter, Weibo; bought out mobile web developer UCWeb and 20% of US-based messaging app TangoMe.

It also acquired AutoNavi for indoor mapping - which helps offline retailers target nearby customers with deals sent to their mobile devices.

Digital entertainment is another expansion area.

Alibaba owns 16 per cent of Youku Tudou - China's You Tube - and also inked a 1 billion dollar deal with digital broadcaster Wasu Media and took a controlling stake in producer ChinaVision.

But Alibaba also has its sights set on global domination..

Late last year - it established a special US investment squad - buying into a slew of US startups - including ride sharing service Lyft, ecommerce sites Shoprunner, Fanatics and 1st dibs - and search engine Quixey.

Alibaba also recently launched 11 Main - its first consumer facing online retail store in the US. It currently hosts more than 1000 merchants - with many more to come. Back to you

Alibaba's roadshow will be arriving in Singapore next...

And word is -- management has lined up meetings with current investors, Temasek and GIC plus a host of other firms, including Farrallon and Carmignac.

I'm Qian Chen, reporting from CNBC's Asian headquarters.

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