NEWTON, Mass., Sept. 15, 2014 (GLOBE NEWSWIRE) -- Paydiant co-founder Chris Gardner will speak on the value of mobile wallets for merchants at the 2014 Merchant Advisory Group Annual Conference. The event takes place September 16-18 in Fort Lauderdale, Florida at the Marriott Harbor Beach Hotel.
Gardner's session, "The Real Value of Mobile Wallets - What Merchants Need to Know," will highlight the non-payment aspects of mobile wallets such as customer engagement, targeted offers, ads, mobile-enabled loyalty and customer rewards – and how different approaches to mobile payments and wallets impact merchants' ability to capitalize on these opportunities. He will also help merchants understand some of the key considerations for selecting and deploying a mobile payments/wallet solution including:
- Technology-related challenges that impact consumer adoption
- Point of sale infrastructure requirements
- Integration with existing loyalty and rewards programs
- Mobile payment security
- Ownership of customer transaction data
- Impact on brand equity
- The risks and rewards of waiting or acting
The session takes place at the conference on Tuesday, September 16th at 2:00 p.m.
About the Merchant Advisory Group
The Merchant Advisory Group (MAG) is a cross-industry association of large merchants involved in the payments industry. The MAG seeks partnership between merchants, acquirers, payment companies and banks in order to improve the payments process for everyone. The group also seeks to provide merchants and other companies the opportunity for networking, best practice sharing, and research. The organization actively engages with other prominent merchant trade associations and payment industry bodies in order to enhance and leverage the merchants' voice in payments issues.
Paydiant is the provider of a cloud-based, white label mobile payment, cardless ATM access, offer redemption and loyalty platform that enables merchants, banks, and payment processors to deploy and manage their own mobile payment and ATM access solutions under their own brand and on their own terms. Based on a patented, cloud-based transaction processing platform, the Paydiant solution enables the key stakeholders in the payments value chain – retailers, banks and payment processors – to control the next generation of payment solutions.
The offering has helped Paydiant establish a leadership position in the market and attracted a number of marquee customers including Subway, the world's largest retailer by number of locations; Capital One, one of the largest credit card issuers in the U.S.; FIS, the world's largest financial services technology provider; and MCX, a retailer consortium representing over 20% of U.S. retailer payment volume.
CONTACT: Tim Walsh Walsh Group Marketing for Paydiant 617.512.1641 email@example.com