Imagine walking down the grocery aisle, holding a small laser gadget and scanning an apple to see how much sugar it contains, how many calories it has, or even if it's ripe. It may sound like science fiction—but one start-up has created the app that makes it a reality. And the founders believe its potential is enormous.
"SCiO is the first molecular sensor that fits in the palm of your hand. It scans the molecular fingerprints of materials and sends instant relevant information to your smartphone," said Dror Sharon, co-founder of Consumer Physics, which is behind the SCiO.
Sharon had 60 seconds to make his pitch and convince a panel of experts, and you, his company has what it takes to become the next big thing. The panel included Clara Sieg, partner with Revolution Ventures, Stephanie Palmeri, principal at SoftTech VC and Mark Siegel, a managing director at Menlo Ventures. CNBC anchor Mandy Drury was the host.
Will the panel be intrigued? Watch the video to find out!