Apple stock is worth buying following the company's latest product launches, Cantor Fitzgerald analyst Brian White said Wednesday.
Last week, the Cupertino, California-based company unveiled the Apple iPhone 6, the iPhone 6 Plus and the Apple Watch to generally positive reviews.
"I think we haven't had a new product category out of Apple since 2010," White said. "You look at iPod in '01. Look at iPhone in '07, iPad in 2010. In 2015 we have Apple Watch. And so, you've got the combination of entering a very powerful iPhone cycle with the 6 and 6 Plus, entering the phablet category with the 6 Plus, and a totally new product category that we think will be the fastest new ramp of a new product in the history of Apple."
Read MoreApple iPhone 6 pre-orders hit record 4 million on first day