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Sky-mobi Enhances Distribution and Marketing Capabilities Over Its Maopao Platform

HANGZHOU, China, Sept. 18, 2014 (GLOBE NEWSWIRE) -- Sky-mobi Limited ("Sky-mobi" or the "Company") (Nasdaq:MOBI), a leading mobile application platform in China, today unveiled its "6+2" model to enhance distribution and marketing capabilities over its Maopao Platform, at the 2014 TFC Global Mobile Game Developer Conference and Game Expo, the largest mobile gaming business exhibition in China. In addition, the company announced the content providers (CPs) who will receive rewards under the Company's new "5 Million Guaranteed Downloads" incentive program.

The "6+2" model incorporates the six Android products - Maopao Games, Maopao Desktop, Maopao Browser, Maopao Community, and Maopao Assistant; and combines them with two critical tools; Zhiyifu, an Android-enabled mobile micro payment product, and Maopaoke, a DIY app promotion platform. Implementing the "6+2" model over the Maopao platform will enable the Company to strengthen its support to CPs in the areas of product marketing and game publishing. The "6+2" model will cover both online and offline channels.

'Hello, Diaosi! III', a mobile game industry report published by Sky-mobi on September 15, 2014, highlights the growing popularity of casual games amongst grassroots users in China. Sky-mobi has been quick to recognize this trend and leverage its extensive experience in the mobile games industry as well as thorough understanding of the grassroots user market to further penetrate the grassroots market with casual games.

The 2014 TFC Conference afforded Sky-mobi the opportunity to share this key business strategy, and introduce important new products and initiatives such as mobile micro payment tools, cloud access functionality, as well as incentive programs for CPs.

For more information regarding "Hello, Diaosi!", including access to a copy of the full report, please visit: http://hellodiaosi.mopo.com/.

Mr. Michael Tao Song, Chairman and Chief Executive Officer of Sky-mobi, presented at a session of the 2014 TFC Conference, entitled 'The Offline Game Channel and Casual Games'. Mr. Song stated, "With six thriving Android products over our Maopao platform and well-established offline channels, Sky-mobi now has 450,000 daily new users (DNUs), a figure which we expect to more than double to 1 million by July 2015. Reaching 1 million DNUs will make Sky-mobi the leading company in China's mobile distribution market as measured by incremental user growth, representing an achievement that will carry with it massive monetization potential."

Mr. Song continued, "We believe it is important to highlight the impressive incremental growth of our user community, as it has led us to launch a game publishing platform that is able to guarantee qualified games between 10,000 and 30,000 daily downloads. We strongly believe that such a promise will further promote casual games amongst grassroots users, and attract more developers to utilize our Maopao platform as their preferred vehicle for publishing games, creating a virtuous business cycle going forward."

For more information regarding Mr. Michael Tao Song's speech at the 2014 TFC Conference, please visit: http://games.sina.com.cn/y/n/2014-09-17/1613815501.shtml

About the TFC Global Mobile Game Developers Conference

As the largest mobile gaming business exhibition in China, the TFC Global Mobile Game Developers Conference mainly covers mobile internet companies and related industry participants such as: mobile gaming channels, manufacturers, distributors, operators, investors, hardware manufacturers, mobile advertisers, and mobile payment operators. The 2014 TFC Global Mobile Game Developers Conference is sponsored by Top Fun Club (sfw.cn), and expects to see over 4,000 total participants, from over 30 countries and regions.

About Sky-mobi Limited

Sky-mobi Limited is a leading mobile application platform in China. The Company works with handset companies to pre-install its Maopao mobile application store on handsets and with content providers to provide users with applications and content titles. Users of its Maopao store can browse, download and enjoy a range of applications and content, such as single-player games, mobile music and books on various mobile handsets with different hardware and operating system configurations. The Company's mobile social network community in China, the Maopao Community, offers mobile social games, as well as applications and content with social network functions to its registered users. The Company is based in Hangzhou, China. For more information, please visit: www.sky-mobi.com.

Safe Harbor Statement

This announcement contains forward-looking statements within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. In some cases, you can identify forward-looking statements by such terms as "may," "will," ''believes,'' ''expects,'' ''anticipates,'' ''intends,'' ''estimates,'' "plans," "continues" or other similar expressions, the negative of these terms, or other comparable terminology. Such statements, including statements relating to the Company's business outlook, are subject to risks and uncertainties that could cause actual results to differ materially from those projected. These forward-looking statements are based on current expectations, assumptions, estimates and projections about the Company and its industry. The Company undertakes no obligation to update forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations, except as may be required by law.

CONTACT: Investor Relations Contact: Sky-mobi Limited Mr. John Bi, Chief Financial Officer Phone: + (86) 571-8777 0978 (Hangzhou, China) Email: investor.relations@sky-mobi.com ICR, Inc. Chenjiazi Zhong Phone: + (1) (646) -915-1615 (US) Email: investor.relations@sky-mobi.com

Source:Sky-mobi Limited