Apple enthusiasts around the world proved their unflinching loyalty yet again during the global launch of the iPhone 6 on Friday.
In Singapore, one of ten countries in the first wave of the global launch, queues began forming on Thursday afternoon and telco launch parties kicked off at the crack of dawn.
20-year-old student Gordon Xu, who parked himself outside the Apple store at Paragon Mall on Orchard Road – the city's main shopping street – at 12pm the day before the launch, told CNBC he isn't taking any chances. The iPhone 6 Plus will raise his total count of Apple products to 6.
The 4.7-inch iPhone 6 and 5.5-inch iPhone 6 Plus have met zealous enthusiasm, reflecting consumers' growing preference for large-screened devices. International Data Corporation predicts shipments of phablets – smartphones with screen sizes from 5.5 to less than 7 inches – will reach 175 million units worldwide in 2014, passing the 170 million portable PCs expected to ship during the same period.
For some consumers, however, it's not about the new specifications.
27-year-old Kristy Wu, who was first in line at telco M1's flagship store where music was blasting to pump up the crowd, said "no matter what, I was going to get the phone even if there were no improvements."
"I didn't read the specs or anything because I'm Apple supporter," she told CNBC.
In the first 24 hours of pre-ordering, Apple iPhone 6 and iPhone 6 Plus orders hit a record 4 million. That compares with 2 million for the iPhone 5, according to Apple.