MONTRÉAL, Sept. 23, 2014 (GLOBE NEWSWIRE) -- Urban Barns Foods, Inc. (OTCQB:URBF) is pleased to announce that its wholly-owned subsidiary, Urban Barns Foods Canada Inc. ("Urban Barns"), has signed a memorandum of understanding dated September 22, 2014 with Sobeys Québec for the purpose of establishing a collaborative business relationship between the two businesses.
The memorandum of understanding is for the test‑marketing of produce grown and supplied by Urban Barns to six Sobeys Québec grocery stores under the IGA banner in the Laurentians and in the City of Montreal. The produce to be tested over the coming weeks will be lettuce, basil and various varieties of micro‑greens.
Through their association, Sobeys Québec and Urban Barns are creating an innovative business venture which will allow Sobeys Québec to fulfill its objective of offering to its customers a variety of locally‑grown, high‑quality produce. Throughout the year, Sobeys Québec has put in place programs to support local producers and suppliers mainly through its IGA banner. Last May, Sobeys Québec initiated its joy of eating better campaign to encourage Québecers to improve their eating habits by buying locally and through the discovery of new flavours and healthy eating.
The memorandum of understanding with Urban Barns reinforces both the position and interest of both businesses to offer distinctive produce exclusively to their customers.
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About Urban Barns Foods Inc.
Urban Barns uses patent pending and proprietary equipment to produce affordable leafy vegetables in a secure and controlled indoor environment. By setting up subsidiary facilities and growing locally, Urban Barns can focus on supplying any community, irrespective of the regional climate, effectively reducing shipping times and related spoilage costs. Urban Barns has the unique ability to scale and cater to the demands of all major communities. The company's commitment to consumers is reflected through its motto, "Purely Fresh, Naturally Tasty, and Completely Healthy".
About Sobeys Québec
Sobeys Québec is a subsidiary of Sobeys Inc., wholly owned by Empire Company Limited. Headquartered in Montréal-Nord, Sobeys Québec operates several food banners including IGA, Les Marchés Tradition, Marché Bonichoix, Rachelle-Béry health food stores, and various convenience stores. Sobeys Québec's goal is to create unequalled experiences that inspire Québecers to eat better. Sobeys Québec therefore chooses high quality partners and constantly innovates in order to offer consumers better choices.
Except for historical information contained herein, the matters set forth above may include forward-looking statements that involve certain risks and uncertainties. Words such as "may", "could", "anticipate", "believe", "estimate", "expect", "intend", "plan", and similar expressions are used to identify forward-looking statements. These forward-looking statements are based on the current beliefs of management, as well as assumptions made by and information currently available to management. Actual results could differ materially from those contemplated by the forward-looking statements. Urban Barns does not undertake any obligation to update any forward-looking statements and cautions investors to consider all other risks and uncertainties, including those disclosed in Urban Barns' filings with the United States Securities and Exchange Commission.
Source:Urban Barns Foods Inc.