The phone design is based on the familiarity of a travel passport. The 4.5-inch square phone is wide enough to read and edit Word documents, as well as fit inside a suit pocket. It has a touch enabled keyboard.
BlackBerry says the 10.3 operating system is productivity-based, a phone that's built for work.
It lists at $599.
Chief executive John Chen has been with the company about 10 months and states that the company restructuring is now behind them. He said the focus is now on growth.
So far this year, BlackBerry has released three phones. It is scheduled to release a fourth phone, the "Classic," by the end of 2014.
BlackBerry is scheduled to report second-quarter earnings Friday.