As home builders try to gain more business, more will be going after the entry-level buyer, real estate expert Bradley Hunter told CNBC Wednesday.
"It's been hard to do up until now because the builders are saying 'the profit margins are so good in that move-up segment of market, I'm going to do move up. I'm not even going to mess with entry level,'" said Hunter, chief economist with Metrostudy, which provides real estate research and analysis.
However, in order to increase housing starts, he thinks more builders will have to go to the "periphery" to be able to serve the needs of entry-level buyers. Hunter told "Street Signs" those buyer's aren't necessarily purchasing a home for the first time, but are looking in the lower price range.
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