Social Media

Facebook launches new tools to grow advertising

Jonathan Nackstrand | AFP | Getty Images

Facebook is making its big and long-anticipated move to grow its reach and take on Google's DoubleClick. Its new Atlas advertiser tools, which it unveiled this morning, will allow advertisers to track and measure the impact of their campaigns—not just on Facebook, but across browsers and devices.

The social giant is taking on Google, and particularly in mobile ads, where Facebook has a huge advantage. The company knows who you are and what ads you've seen on other platforms—even when you're on mobile devices, which are usually limited by the fact that "cookies," or traditional tracking technology doesn't work on mobile devices.