LOS ANGELES, Sept. 30, 2014 (GLOBE NEWSWIRE) -- Spin Master Ltd., a global leader and one of the top five U.S. toy manufacturers*, and Mondo Media, the leading distributor of animation on YouTube, are teaming up to launch "SpindoTV," a new channel targeted at engaging kids ages 6-11.
Chatter on the playground has shifted dramatically from what's on TV to what's on YouTube. The popularity of viral videos, comedy and video game walk-throughs have proven there is a massive audience of younger kids that routinely visit YouTube. Despite the popularity of YouTube, original content for younger children is rare and hard to find, which is where SpindoTV comes into play. SpindoTV, scheduled to launch in Q1 2015, is a new YouTube channel that will host high quality, kid-friendly animated and live action content including new short form series based on Spin Master's properties as well original shows and pilots sourced from Mondo's MCN (Mondo's curated network of animation channels on YouTube) and third party independent creators.
"We are excited for our new partnership with Mondo Media," stated Josh Fisher, Spin Master Executive Producer. "Over 80% of YouTube's audience lives outside of North America, this lines up nicely with Spin Master which is a truly global company. SpindoTV is great opportunity for us to generate new ideas and to directly engage with our audience that didn't exist a few years ago."
Mondo Media, the leading animation channel for millennials, is helping Spin Master program, produce and market the channel. With over 2.5 billion views on YouTube, Mondo is best known for shows like Dick Figures and Happy Tree Friends that appeal to older audiences.
"Spin Master has a full 360 degree view of the 6-11 consumer, added Mondo Media's CEO John Evershed, "YouTube's massive kid's audience, super-fun shows and toys. Sounds like a winning formula to me."
Mondo Media is currently seeking pitches on behalf of SpindoTV from interested producers. Visit spindo.mondomedia.com and follow the instructions for submitting pitches.
*Source: The NPD Group / US Retail Tracking Service / Annual 2013 / Dollar Volume
About Spin Master Ltd.:
A multi-category children's entertainment company, Spin Master has been designing, developing, manufacturing, and marketing consumer products for children around the world since 1994 and is recognized as a global growth leader within the toy industry. Spin Master is best known for such popular brands as boy's action phenomena and 2009-2010 Boy's Toy of the Year winner Bakugan Battle Brawlers™, and award-winning brands Air Hogs®, Aquadoodle™, Flutterbye™, Spin Master Games™ including 2014 Game of the Year, Boom Boom Balloon ™ and the popular Hedbanz™, Spy Gear™, Tech Deck™, and the 2014 Innovative Toy of the Year Zoomer™. The company has also marked an entry into children's media with the launch of Spin Master Entertainment, a subsidiary focusing on the design, development and production of television and other media properties, including the hit animated preschool series, PAW Patrol™. Spin Master employs over 900 people with offices in Toronto, Los Angeles, London, Paris, Hong Kong, Mexico City, Munich, and Milan. For additional information please visit: www.spinmaster.com
About Mondo Media:
Mondo Media is the leading multi-platform distributor of animation for teens and young adults. Based in San Francisco, CA, Mondo is home to the all-time, most successful online animation franchises– Dick Figures and Happy Tree Friends, and is the most-viewed animation channel on YouTube where it recently passed the 2.5 billion-view mark.
Source:Spin Master Ltd.