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Next Advancement for the iovera Beauty Treatment

REDWOOD CITY, Calif., Oct. 1, 2014 (GLOBE NEWSWIRE) -- California based myoscience, inc. announced today the newest advancement in the iovera° beauty treatment for dynamic forehead wrinkles – the 1x55mm Round Smart Tip (155 Smart Tip). The iovera° treatment is an exciting solution for those who want a quick toxin-free treatment for their dynamic forehead wrinkles. This next generation treatment utilizes a cannula like approach to provide a comfortable patient experience with immediate results that a physician can deliver in fewer than 20 minutes in their office. The treatment is currently available in Canada and the European Union.

An early partner and physician using iovera° in her clinic in Lebanon and Qatar, Dr. Nada Souidan commented, "I have been using iovera° since it was launched. The new treatment is quick and easy and patients are very pleased with the immediate and natural looking results – they can go directly from my office to their social engagements looking refreshed. This is a truly a revolutionary step in the advancement of natural aesthetic treatment options that was met with a great enthusiasm from patients, especially in the younger population and with men."

Dr. Shirin Samimi-Fard shares the excitement of the new treatment and has seen the impact of offering a non-toxin treatment in her DermaLoft clinic in Gladbeck, Germany. "Over 80% of the patients I have treated with the new iovera° Smart Tip have been new patients to my clinic that were looking online for alternative treatment options. The patients have been pleased with the results and that nothing was injected into their bodies. I feel that I have a more complete offering for patients with the addition of iovera°."

Jeff Gold, President and COO of myoscience notes the results with the new treatment. "We are very pleased with the speed and consistency of results with the newest iovera° beauty treatment. Physicians are able to see the results during the treatment and deliver a customized effect for each patient before they leave the office." Additionally he notes, "The overall trend towards natural treatment options is steadily increasing. Statistics have shown that over 70% of consumers asked would consider a natural wrinkle treatment option1. The iovera° treatment offers a simple, effective, non-toxin option for patients – the demand will continue to grow."

For more information about the iovera° beauty treatment, please visit www.ioverabeauty.com

ABOUT MYOSCIENCE

Silicon Valley, California-based myoscience is a privately-held medical device company committed to making its platform technology, Focused Cold Therapy, the standard of care for the treatment of peripheral nerve conditions. Focused Cold Therapy is the patented technology delivered by the ioveraº system. The ioveraº system is currently approved in Europe and Canada for temporary wrinkle reduction, temporary pain reduction and treatment of dermatologic conditions, and is indicated in the United States for use in pain management and general surgical use. For more information, please visit www.myoscience.com.

The myoscience logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=25085

1 1506 respondents from London, Dusseldorf, Vancouver aged 25-50. Gender split: 75% female and 25% male. Fieldwork conducted: 14th-25th February 2014.

© 2014 myoscience. All rights reserved. iovera° and Focused Cold Therapy are trademarks of myoscience. MKT-0316 REV A

CONTACT: MEDIA RELATIONS Jay Patel 646.561.4091 / myoscience@hypertonic.com

Source: myoscience