Zebra Technologies Drives Global Marketing Transformation with Bulldog Gameplan(TM) Software

AUSTIN, Texas, Oct. 1, 2014 (GLOBE NEWSWIRE) -- Bulldog Solutions™ today announced that Zebra Technologies, a global leader in products and solutions that provide real-time visibility into organizations' assets, people and transactions, signed a multi-year agreement to deploy Bulldog Gameplan™ software to help drive global marketing transformation. Gameplan™ is a SaaS-based marketing planning and performance solution that delivers an optimized marketing plan through advanced budgeting, full-funnel demand modeling, collaborative calendaring, marketing-mix optimization, and dynamic reporting of marketing's impact on business results. Gameplan™ is a best-in-class application that provides the proven ability to predict revenue results against marketing tactics, while also providing marketing executives with real-time analysis against plan.

As Zebra continues to experience rapid growth, Zebra leadership is relying on Bulldog Gameplan™ software to help the organization realize global coordination across its expanding marketing organization and deliver a revenue-focused approach to global marketing planning and performance measurement.

Zebra was searching for a comprehensive solution that could accelerate the planning and budgeting process, identify gaps and overlap in their current plans, and provide dynamic reporting of marketing performance real-time. Gameplan™ provides a sophisticated approach to marketing planning, which improves speed to market, team collaboration and drives organizational accountability.

"With our organization's rapid growth, we had an urgent need for a solution that tracked, measured and enhanced the outcome our global marketing campaigns" said Debbie Murphy, VP, Global Marketing. "After extensive research and evaluation, Bulldog Gameplan™ proved to be an outstanding unified application that could deliver a truly revenue-focused approach to enterprise planning and performance measurement. Gameplan™ will change our internal relationships with key stakeholders and allow us to maximize marketing-attributed revenue."

"Zebra Technologies is a great example of the value related to B2B marketing planning and measurement driving a global integrated marketing plan" said Darin Hicks, Bulldog CEO. "At this critical time, Gameplan™ provides Zebra leadership with better visibility, collaboration and measurable marketing performance. Additionally, turnkey integration with marketing automation and Salesforce.com will help them consistently improve their plans over time."

About Bulldog Solutions

Bulldog Solutions is a marketing technology company that inspires B2B marketers with enterprise software and vivid marketing experiences. We believe in the science of marketing and our mission is to empower clients to take a disciplined, disruptive and data-oriented approach to their business. We call it Marketing in HD. For more information on Bulldog Gameplan™ go to: www.bulldogsolutions.com/gameplan.

About Zebra Technologies

A global leader respected for innovation and reliability, Zebra Technologies Corporation (NASDAQ: ZBRA) offers technologies that give a virtual voice to an organization's assets, people and transactions, enabling organizations to unlock greater business value. The company's extensive portfolio of marking and printing technologies, including RFID and real-time locating systems, illuminates mission-critical information to help customers take smarter business action. www.Zebra.com

CONTACT: Jennifer Gooding PRIME|PR jgooding@prime-techpr.com 310.927.1829

Source:Bulldog Solutions Inc.