Toys that encourage kids to keep moving are becoming more popular, including the Zoomer Dino (Spin Master), Nerf N-Strike Elite Mega Thunderbow (Hasbro) and Hot Wheels Street Hawk Remote Control Flying Car (Mattel).
Analysts have been calling out a trend in crafty and customized products since the Toy Fair in February. TTPM's list includes the DohVinci Style & Store Vanity (Hasbro), Wackytivities Kinetic Sand (Spin Master), Lego Fusion Town Master (Lego) and the Hot Wheels Airbrush Auto Designer (Mattel).
"Parents love them because they promote play value," Silver said. "That's their biggest fear—that the kids will play with a toy for 10 minutes and then toss it aside."
There are two notable smartwatches for kids, Silver said: Leapband (LeapFrog) and Kidizoom (VTech), which come with kid-friendly games and other features.
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It's still too early to know which toys will fly off shelves. "Overall, the consumer has been pretty hesitant," said McGowan, adding that many shoppers are likely to wait to buy, holding out for sales.
And maybe for some more practical reasons as well. Billy, general manager of YouTube channel Bratayley and dad to its three vlogging stars, said the kids have yet to make their lists. (The family doesn't publicize its last name for privacy reasons.)
"Seeing [hot toys listed] on a piece of paper doesn't mean anything to them," he said.
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