U.K. supermarket chain J Sainsbury saw sales slip in its fiscal second quarter, with shoppers making more frequent visits but spending less during each trip.
The retailer said like-for-like sales, excluding fuel, had fallen 2.8 percent, during the quarter, as the retailer struggled to maintain market share in the "fiercely competitive" supermarket space.
The group cut its 2014 sales forecast, with like-for-like sales in the second half of the year now expected to be similar to the first half. Previously, Sainsbury's was forecasting a small rise in sales during the latter half of the year.
"The market remains dynamic and fiercely competitive. The long-running trend of more frequent, convenient shopping has accelerated, resulting in smaller basket sizes," Chief Executive Mike Coupe said in a statement.