The service is cloud based, and doesn't use expensive traditional land lines. It costs just $15 per user per month, far less than Cisco or Avaya charge for their landline-based systems—and companies don't have to buy expensive phones for their employees.
Perhaps the real selling point is the phone system's full integration into Google Apps. it provides a contextual profile including recent Gmail messages, shared docs and upcoming calendar invites.
The service still offers the functionality of a traditional business voice mail, including directory phone-tree services like "for an operator, press 1, for a dial-by-name directory press 2."
"A modern mobile worker is working 24 hours a day. They have a smartphone, they have a laptop. Wherever they are we want them to be as connected as possible," said Craig Walker, who founded Switch Communications. "This is a very simple platform to give them all the communication features they want in a phone over the course of the day. It's now built around you with a mobile phone in your pocket."
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