Hey, football fans—Let's get off the couch!

There's a growing epidemic in America that is couched in … well, a couch. HD digital and home-entertainment options have gotten so attractive and affordable that people are increasingly choosing to stay home to watch sports and movies.

Watching football on TV
Joseph Hancock | Getty Images

Pro football is seemingly as healthy and popular as it's ever been, with the NFL pulling in an estimated $9+ billion in annual revenue, according to Forbes and other sources. The main source of that haul is long-term TV rights deals. This, coupled with consistently high viewership – during the season, live NFL games are consistently the highest-rated programming on TV, according to Nielsen data – is a strong indication that the majority of NFL consumption is happening in front of a big screen TV, not in a stadium.

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It's not limited to the NFL: College football is seeing thinner crowds and the summer movie season brought in $4.05 billion in revenue, down 15 percent from 2013, according to entertainment industry analyst Rentrak.

The solution for both sports and Hollywood is a process I like to call "decouching." Improve the fan experience at the stadium or movie house so dramatically that consumers just HAVE to be there in person.

Here's how some teams, leagues, and Hollywood have attempted to do this:

Cowboy style. At AT&T Stadium, the Dallas Cowboys provided the world's biggest center hung video screen, permanent modern art installations, and $44 standing-room only tickets in order to attract a wide swath of fans.

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The Jaguar fantasy suite. The stadium in Jacksonville where the Jaguars play, has a deluxe fantasy football suite called "The EverBank Fantasy Football Lounge." The air-conditioned space can accommodate 200-300 fans and features 30 HDTVs streaming games and the "NFL Red Zone" channel, high boy tables with built-in tablets, plush couches, and a high-end bar. EverBank Field also has swimming pools with cabanas. "We're trying to give our fans as many things as we possibly can that's different than what they can have at home," Jaguars President Mark Lamping shared.

High-speed football. The biggest and best decouching effort can be found at Levi's Stadium in Santa Clara, where the 49ers play. The stadium, in the heart of Silicon Valley, is arguably the most high-tech stadium in the league. It has three solar-paneled pedestrian bridges, super high-speed Internet and its own app to help fans do everything from ordering food from concession stands and finding bathrooms to watching instant replays. The Yahoo Fantasy Football Lounge televises multiple games and has a fantasy sports ticker.

So are these efforts working to "decouch" America?

The brand-new Levi's Stadium is sold out for the entire 2014 season, and while it rarely sells out completely, the massive AT&T stadium, designed to hold over 102,000 fans, regularly draws upwards of 90,000, such as the 91,174 in attendance at the Cowboys' home opener against the 49ers. As for the winless Jaguars, team officials credit new stadium amenities for at least helping them to fill seats.

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Free WiFi, pre- and post-game concerts, DJs, fireworks shows, and tailgating lots open to non-ticketed fans are other tactics many NFL teams have used to successfully get fans out of the house and into the stadium environs.

Not to be outdone, movie-theater chains such as ArcLight and Cineopolis are now offering a luxury experience, with recliners, in-seat meals and signature cocktails. They're even holding film-festival-type events featuring artist talks and costume nights.

While these efforts are all creative, for the most part they are still aimed at upscale consumers. The best way to decouch is to provide truly affordable tickets for all, so that more fans can experience the live show in all of its loud, messy glory.

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— Commentary by Rick Horrow, CEO of Horrow Sports Ventures. Follow him on Twitter @RickHorrow.