Independent entities such as Rhodium Group and the Heritage Foundation, a conservative US-based think-tank, have chronicled a recent shift in Chinese money from resource-rich developing countries in Africa to partnerships in developed countries, including Europe.
Private Chinese enterprises are playing an important role in the transition. State-owned Chinese companies were the vanguard for China's outward investment, with state-owned businesses accounting for 78 per cent of investment in Europe between 2008 and 2013, according to Deutsche Bank. At home, state behemoths dominate industries such as telecoms, transport, energy and finance.
But between 2011 and 2013, private companies' share in Chinese M&A activity in the continent rose to over 30 per cent – compared to 4 per cent in the previous three years, Deutsche Bank research shows.
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Investment tends to cluster in individual countries in any given year, according to data compiled by the Heritage Foundation. So far in 2014, Italy has been China's biggest target in Europe with a surge of investment in the first half of the year. Close to half of the $7 billion in total Chinese investment in Italy was made in 2014 alone. Portugal saw a jump in 2011 and in 2014. The UK has had two years of soaring Chinese activity. Since the debt crisis, Spain has experienced steady increases.
Chinese investment into Europe – while growing – still faces several obstacles. "Relative to China's $4 trillion in foreign exchange reserves, the volumes are still not that large because Europe is not willing to sell China its top technologies and it doesn't have very much else that China really wants," said Derek Scissors, resident scholar at the conservative US think-tank, the American Enterprise Institute, and compiler of an independent database on Chinese outbound investment. "In the future, we're probably going to see a steady increase [in Chinese investment to Europe] but no huge breakthroughs."
"Companies are now buying $200 million German companies instead of $20 million ones," Mr Scissors said.
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Foreign direct investment into China, which hit $117 billion last year, still significantly outstrips China outbound investment, which reached $108 billion in 2013, according to China's Ministry of Commerce data.
Those same figures suggest Europe was the only region that saw a drop in outbound Chinese investment in 2013, with a fall of more than 15 per cent. However, the data appear to significantly under-count the actual flow and do not count investment routed to Europe through Hong Kong.
In just one example of how problematic these official figures can be, they have historically counted tiny Luxembourg as the largest recipient of Chinese investment in Europe. That is because Chinese companies often choose to incorporate legal entities there to take advantage of looser tax and corporate structure requirements before using those entities to make investments elsewhere in the continent.
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Liao Qun, chief economist and head of research at Citic Bank, predicts China's total outbound investment to exceed $200 billion by 2017 and a growing share of that amount will be destined for Europe.
A survey by the European Union Chamber of Commerce in China found that Chinese companies rated labor laws, human resource costs, immigration rules and "cultural differences in management style" as the biggest obstacles to operating in the continent.
But in a sign of things to come, an overwhelming majority – 97 per cent – of Chinese companies that have invested in Europe said they plan to invest more in the coming years.
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Rise of the Chinese private equity buyer
The sale of PizzaExpress, a popular UK restaurant chain, to Beijing-based Hony Capital in July highlights the rise of Chinese private equity buyers determined to snap up assets across Europe, writes Anne-Sylvaine Chassany.
"Suddenly there's a growing interest in Europe to understand this new contingent of buyers," Iain Drayton, a Hong Kong-based Goldman Sachs banker who advises private equity groups, says. "A number of Chinese private equity firms have raised large pools of capital and are looking to deploy it beyond the boundaries of Asia, into Europe or the US."
Hony Capital, with more than $6.8 billion in assets under management in seven funds, is part of a new generation of homegrown investment firms now on the look out for overseas companies they think they can help expand in their domestic market. In doing so, they are emulating state owned companies that dipped their toes first over the past years, and have since ramped up efforts to acquire technologies and consumer brands in Europe.
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Last month, the Shanghai-based conglomerate Fosun submitted a last minute counter bid for Club Med, battling the Italian private equity group Investindustrial for control of the French holiday resort operator.
Chinese private equity groups are less likely to suffer from a lack of credibility than those earlier players, bankers say.
"In the past, Chinese companies tended to take longer than Western groups to make decisions on acquisitions, and would not live up to the price expectations they raised," Eric Meyer, a Société Générale banker who has advised Chinese clients including Fosun, says. "It's no longer the case. They are truly motivated buyers."
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State backed consumer group Bright Food sought and failed to buy United Biscuits, the UK maker of biscuits and Jaffa Cakes, in 2010. Two years later, however, the Shanghai-based company made a winning £1.2 billion offer for breakfast cereal brand Weetabix. It has since added French wine merchant Diva Bordeaux to its European purchases. Chinese property and entertainment conglomerate Wanda paid more than £300 million for Dorset luxury yacht maker Sunseeker International last year.
The trend will only strengthen, according to Mr Drayton, as Chinese private equity groups will be able to pay the extra amount of money allowing them to win over western buyout groups in competitive auctions.