Darren R. Huston

Benjamin Wachenje

Title: President and CEO, The Priceline Group

Born: January 3, 1966, Hope, British Columbia

Education: BS in economics, Trent University; MA in economics, University of British Columbia; MBA, Harvard Business School

Early Marker: Vice president at Starbucks responsible for acquisitions and new product development.

Big Idea: The former Microsoft exec stepped up to the top job at Priceline in January 2014 after running the group's main revenue generator, Amsterdam-based Booking.com. Since 2011 he has been tackling the challenges of its main advertising outlet, Google, increasingly competing with it for travel-related bookings, of expanding its hospitality-related services, such as with its acquisition of OpenTable, and of retaining its customers as they migrate from desktop to mobile devices.

Wave of the Future: M-commerce, App-economy, experiential economy

Latest Special Reports

  • Innovative female entrepreneur examining prototype

    In an era of rapid technological advances and demographic change, how do legacy companies adapt, innovate and evolve? CNBC Evolve features iconic global companies and executives who are embracing change and transforming for the future.

  • Invest in You: Ready. Set. Grow. is focused on improving Americans’ money knowledge of saving, spending and investing.

  • All the tools you need to navigate the financial challenges of planning and paying for college.

CNBC25: Rebels, Icons and Leaders