Debra Crew

Benjamin Wachenje

Title: President and chief commercial officer, R.J. Reynolds Tobacco

Born: December 20, 1970

Education: BA, University of Denver; MBA, University of Chicago

Early Marker: Served as military intelligence officer in U.S. Army in mid-1990s, rising to rank of captain.

Big Idea: Having jumped ship from PepsiCo shortly after taking over its North America foods unit, Crew brings a broad range of marketing, operations and strategy expertise in global consumer products companies.

Wave of the Future: Global markets, emerging markets consumers

Latest Special Reports

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    In an era of rapid technological advances and demographic change, how do legacy companies adapt, innovate and evolve? CNBC Evolve features iconic global companies and executives who are embracing change and transforming for the future.

  • working together

    CNBC Upstart 100 is a new original list of the bright young startups poised to become the great companies of tomorrow.

  • A look at 50 private companies set to reshape the business landscape.

CNBC25: Rebels, Icons and Leaders