Title: President and chief commercial officer, R.J. Reynolds Tobacco
Born: December 20, 1970
Education: BA, University of Denver; MBA, University of Chicago
Early Marker: Served as military intelligence officer in U.S. Army in mid-1990s, rising to rank of captain.
Big Idea: Having jumped ship from PepsiCo shortly after taking over its North America foods unit, Crew brings a broad range of marketing, operations and strategy expertise in global consumer products companies.
Wave of the Future: Global markets, emerging markets consumers