Debra Crew

Benjamin Wachenje

Title: President and chief commercial officer, R.J. Reynolds Tobacco

Born: December 20, 1970

Education: BA, University of Denver; MBA, University of Chicago

Early Marker: Served as military intelligence officer in U.S. Army in mid-1990s, rising to rank of captain.

Big Idea: Having jumped ship from PepsiCo shortly after taking over its North America foods unit, Crew brings a broad range of marketing, operations and strategy expertise in global consumer products companies.

Wave of the Future: Global markets, emerging markets consumers

Latest Special Reports

  • From the birth of a child to college, marriage, and retirement, a successful investment path leads to the good life.

  • Invest in You: Ready. Set. Grow. is focused on improving Americans’ money knowledge of saving, spending and investing.

  • As the need for high-level financial advice grows, wealth managers handling high-net-worth clients grow more important.

CNBC25: Rebels, Icons and Leaders