Emily White

Benjamin Wachenje

Title: Chief operating officer, Snapchat; formerly director of business operations, Facebook's Instagram

Born: August 31, 1978, Santa Clara, California

Education: BA in fine arts, Vanderbilt University

Early Marker: Was employee No. 230 at Google, where she rose to run Asia-Pacific and Latin America's online ad sales.

Big Idea: Creating advertising revenue for the ephemeral photo and video mobile service, which has hitherto been a reluctant monetizer.

Wave of the Future: Social media, visual Web, App-economy M-economy

Latest Special Reports

  • Innovative female entrepreneur examining prototype

    In an era of rapid technological advances and demographic change, how do legacy companies adapt, innovate and evolve? CNBC Evolve features iconic global companies and executives who are embracing change and transforming for the future.

  • working together

    CNBC Upstart 100 is a new original list of the bright young startups poised to become the great companies of tomorrow.

  • A look at 50 private companies set to reshape the business landscape.

CNBC25: Rebels, Icons and Leaders