Emily White

Benjamin Wachenje

Title: Chief operating officer, Snapchat; formerly director of business operations, Facebook's Instagram

Born: August 31, 1978, Santa Clara, California

Education: BA in fine arts, Vanderbilt University

Early Marker: Was employee No. 230 at Google, where she rose to run Asia-Pacific and Latin America's online ad sales.

Big Idea: Creating advertising revenue for the ephemeral photo and video mobile service, which has hitherto been a reluctant monetizer.

Wave of the Future: Social media, visual Web, App-economy M-economy

Latest Special Reports

  • From the birth of a child to college, marriage, and retirement, a successful investment path leads to the good life.

  • Invest in You: Ready. Set. Grow. is focused on improving Americans’ money knowledge of saving, spending and investing.

  • As the need for high-level financial advice grows, wealth managers handling high-net-worth clients grow more important.

CNBC25: Rebels, Icons and Leaders