Emily White

Benjamin Wachenje

Title: Chief operating officer, Snapchat; formerly director of business operations, Facebook's Instagram

Born: August 31, 1978, Santa Clara, California

Education: BA in fine arts, Vanderbilt University

Early Marker: Was employee No. 230 at Google, where she rose to run Asia-Pacific and Latin America's online ad sales.

Big Idea: Creating advertising revenue for the ephemeral photo and video mobile service, which has hitherto been a reluctant monetizer.

Wave of the Future: Social media, visual Web, App-economy M-economy

Latest Special Reports

  • As the need for high-level financial advice grows, wealth managers handling high-net-worth clients grow more important.

  • Innovative female entrepreneur examining prototype

    In an era of rapid technological advances and demographic change, how do legacy companies adapt, innovate and evolve? CNBC Evolve features iconic global companies and executives who are embracing change and transforming for the future.

  • Frontline insights and unique views on key issues and challenges facing today’s CFOs.

CNBC25: Rebels, Icons and Leaders