Evan Sharp and Ben Silbermann

Evan Sharp & Ben Silbermann CNBC Next 25
Benjamin Wachenje

Evan Sharp

Title: Co-founder and creative director of Pinterest

Born: January 1, 1982, York, Pennsylvania

Education: BS, history, University of Chicago; Columbia University's Graduate School of Architecture

Early Marker: Conceived Pinterest as a tool when he was a student to bookmark his architecture history images.

Big Idea: Keeping the mobile app that enables users to collect and share their favorite images simply and elegantly.

Wave of the Future: M-economy, social media, visual Web, experiential economy

Ben Silbermann

Title: Co-founder and CEO of Pinterest

Born: July 1, 1986, Des Moines, Iowa

Education: BA, Yale University

Early marker: Left Google's customer-support group to create, with college friend Paul Sciarra, an iPhone shopping catalog app called Tote that sank without trace.

Big Idea: Sustaining Pinterest's exponential growth and, armed with a large VC-funded war chest, is trying to turn it into the world's largest inventory of objects, which could let it become the Google of search for things.

Wave of the Future: M-economy, social media, visual Web, experiential economy

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