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Photo Release -- rue21 Launches Its Annual Campaign to Support Breast Cancer Awareness

WARRENDALE, Pa., Oct. 6, 2014 (GLOBE NEWSWIRE) -- rue21, inc., a leading specialty apparel retailer, today announced the launch of its annual campaign to support Breast Cancer Awareness, "Big or Small, Let's Save Them All!" To support the fight against breast cancer, rue21 will sell Breast Cancer Awareness merchandise and host a social media contest in support of those affected by the disease. Visit rue21.com/bigorsmall for more information.

rue21: Big or Small, Let's Save Them All!


A photo accompanying this release is available at http://www.globenewswire.com/newsroom/prs/?pkgid=28148

During the month of October rue21 will donate a portion of all profits received from the sale of Breast Cancer Awareness merchandise to the Glimmer of Hope Foundation, a Pittsburgh-based non-profit organization currently funding the largest premenopausal breast cancer research study in the United States. rue21's recent donations have allowed Glimmer of Hope to purchase a new machine called SenoClaire, GE Healthcare's new breast tomosynthesis solution designed with a three-dimensional imaging technology.

SenoClaire is located in the new Allegheny Health Network Health + Wellness Pavilion in Wexford, Pennsylvania, near rue21's corporate offices. Allegheny Health Network is the first center in the nation to install SenoClaire, which offers significantly higher breast cancer detection rates and enables the detection of more invasive cancers. It is ideal for certain women whose early cancers may not be detected by traditional mammography. rue21's contributions to the fight against breast cancer will be honored by a plaque located next to the new equipment at the Wellness Pavilion.

"rue21 has been such a tremendous partner for us over the years, bringing awareness and funds to this important cause," said Diana Napper, executive director of A Glimmer of Hope. "The continued support of rue21 to our organization helps us deliver on our commitment of funding studies for premenopausal women impacted by breast cancer. Tomosynthesis is next step in the battle to detect early breast cancer."

"It's an honor to have contributed to research and development for breast cancer prevention," said Bob Fisch, rue21's President and Chief Executive Officer. "Our partnership with A Glimmer of Hope is so important. Every dollar makes such a difference."

About A Glimmer of Hope

Glimmer of Hope is a Pennsylvania non-profit organization that has been supporting breast cancer research since 1994. The organization has raised over $1.5 million to further fund the largest premenopausal breast cancer study in the United States. For more information, visit www.symbolofthecure.com or facebook.com/glimmerofhope.

About rue21

rue21, headquartered in Warrendale, PA, is a leading specialty retailer offering exclusive branded merchandise and the newest trends at a great value. rue21 currently operates 1,079 stores in 47 states and on its website, rue21.com. Learn more at www.rue21.com.

The photo is also available via AP PhotoExpress.

CONTACT: Joseph Teklits / Jill Gaul ICR, Inc 203-682-8200 jill.gaul@icrinc.com jteklits@icrinc.comSource: rue21, inc.